Mikayla Nogueira LIED about this...(messy PR launch)

You may have noticed a bunch of influencers receive PR from Charlotte Tilbury this week, only problem was the box was empty and it's causing a lot of drama...

[CREDITS]

[Music] Kevin Macleod

[birdiereads]

How Mikayla has sustained popularity and a following will never cease to amaze me

[sinswept]

Tell me Charlotte is trying to jump on e.l.f’s stolen makeup marketing, without telling me Charlotte is trying to jump on e.l.f’s stolen makeup marketing…. 😂

[BearPawSwipe]

I don't really get the Tilbury thing outside of the fact she is a super talented artist. Her persona always rubs me the wrong way...idk, like a drunk aunt kind of vibe but what do I know!?

[crinklescat]

Her voice omg. You can hear when she drops it for a second then remembers 😂

Edit: damn my most liked comment is on someone I don’t follow (influencers are toxic imo) and not even a comment I put effort in 😂. The irony. But fr, some of yall fighting in the comments chose a strange hill to die on.

[kaya_nori]

At this point in time Mikayla can say the sky is blue and I'll still check it twice 🤣

[mimjie]

Mikayla: *talking about Charlotte Tilbury*
Captions: "SHALLOT Tilbury"

[lone.faerie]

This was 100% marketing. CT was called out a while ago for sending people empty packages instead of their orders, so now they're trying to make empty packages a silly haha

[Hahanohahano]

The first girls voice is

Of course they are acting 😂 who opens all of that and doesn’t see its empty

[MissPatty]

I don’t like these gimmicks. I was going to buy the foundation and eye pencils to try them, however now you can forget about it. The fact companies spend so much on marketing with influencers and trips, even back then on commercials lets me know that we are extremely overcharged on product. Let everything come to light so we can decide where to better spend our money.

[mommashawna]

I have watched several influencers open up multiple packages that have come that month from the same brand so this happens all the time and I think it’s wasteful all of these times. The thing is the company is only looking at their bottom line to do this campaign, if we think they really care about the cost of boxes and waste we are sorely mistaken.

[wendy_lynn]

It’s a dig at a video ELF made it’s on their YT page. I am sure the influencers were in on it. There is no way the influencers would have posted the videos and show CT in a bad light. The last thing they’d want is to be taken off CT PR list. Plus the reactions were so fake.

[bilboswaggins]

Nobody has a voice like that and isn’t a villain

[lisahoshowsky]

I’m sorry, it’s just comes across as so contrived. I think it could have been a fun gimmick if it was obvious from the start but the way they’re apparently going about it just rubs me the wrong way.
If it was truly an accident this is a crazy way to go about rectifying the issue but I find it hard to believe as an accidental oversight. Like put a ransom note in the empty boxes, make it apparent it’s going to be a fun little mystery from the start, don’t rely on influencers acting “skills, ” to serve this narrative.

[blankuchan]

Even if she's telling the truth, you can't trust her anymore with the amount of times she's lied up to this point and will probably lie more as we go on

[robertastrong]

This has made me feel that they are "All" lying about the products. I had a cart full of products on Amazon, and now I am only choosing what I want to try. Everything has a price tag for them. One minute, they love the product. Next, the product is horrible. Everyone skin type is different. It may not work for us all.
It's has turned into a lot of wasted drama. These sponsors really need to think twice about who they have represent their products. We need someone new fresh and is completely honest. In it for the customer, not for a buck. Honesty is always the best when building customer repor...

[Relizabeth]

This is kind of funny. From anothwr marketing perspective, the people who didn’t get the lipsticks seem like the type of customer who doesn’t shop Charlotte Tillbury and just uses the free product. So the influencers with a more sophisticated audience got the lipsticks to show. Now the mikayla’s of the internet have given their audience a sense of FOMO. Brilliant.

[mindtheprivacy]

That Mikaela has the worst vibe. Why are people making her so important.

[vikikat]

These influencers open packages before they film.

It might look like it's the first time and they all lie.

[misterpanda]

Well regardless if Mikayla is lying or not, for me she already lost her integrity from that lash gate, so she would be the last person I'd look for when it comes to reviews 💀

[kawakibkaouther]

And she Will do it again, she's makimg a mockery out of her fans yet They still follow and mot hold her accountable