What is Artist Development and Do I Need One?

Artist development has evolved and changed since its inception back in the more traditional sense AKA record label or music publisher signings of the 50 and 60s. It can essentially stand for different meanings both for music companies and artists.

It can lean more into the development of an artist’s skills, their brand or focus more on the marketing or promotional activities of the project itself.

With varying offers and confusion to what artist development is actually about, it’s easy to get lost in the wilderness, especially for newer artists building their music careers.

In this video, I’ll explain most of what you need to know about artist development and answer the following:

What does artist development mean in the more modern and digital age?
Is it necessary to be in one or even consider?

Let’s find out.

Timestamps:

00:00 | Introduction
00:19 | History of Artist Development
01:49 | What Happens In An Artist Development Deal?
02:35 | How Artist Development Has Evolved
03:19 | The Power of Being Independent
04:46 | Self-awareness as an Artist
05:39 | Artist Promotion Services
06:34 | Time vs Money
07:11 | Summarising Artist Development
08:09 | The 3 Big Questions You Need To Ask Yourself
10:22 | Creativity vs Business

Soundprise is an artist Development for the Modern Singer-songwriter - helping you brand yourself, discover your sound identity and market your artist project in the new music business.

Visit us to discover more:

#musicmarketing #musicbusiness #artistdevelopment

[drekomusicproductions-general]

Thank you for this important information. We will use this video on our company website as a creative commons to help explain this to our clients. You explained it very good.