Google AdWords Tutorial - Step-By-Step Google AdWords Tutorial For Beginners

Check out our Google AdWords Tutorial for 2018. Our Step-By-Step Google AdWords Tutorial for Beginners is a great way to get started with Pay-Per-Click (PPC) Advertising and Google Ads. Google AdWords Campaigns can help you target keywords and drive relevant traffic to your website to drive leads and sales.

We have done a Google AdWords Tutorial for 2017 but this is our updated Google AdWords training video. If you are not sure about Google Ads, whether you want to do search engine marketing, display advertising, and video advertising on Google's network, we can help you get started with our educational videos.

What is Google AdWords?

Google AdWords is a PPC Advertising platform where you can target search keywords (among plenty of other targeting options) and drive relevant traffic to your website. It is a great way to reach ready-to-buy customers and drive sales as well as move people through your sales funnel. Most large companies are running Google ad campaigns because they have a great platform where you can measure your results and optimize your marketing dollars.

Helpful URLs:

We wanted to give you plenty of Google AdWords training videos including strategies, tips, best practices, mistakes to avoid, and more.

Google Display Advertising

Keyword match types are important to understand including broad match, modified broad match, phrase match, and exact match keywords. Each keyword targeting match type includes modifiers. Modified broad match keywords include plus signs before each word that needs to be in the search query. Phrase match keywords are surrounded by quotes and exact match keywords are surrounded by brackets.

Google AdWords Editor is a software that helps you manage advertising campaigns. You can download it to your PC with Windows or Mac and manage your Google AdWords campaign with ease and make bulk changes.

Google Analytics is vital to Google AdWords success. We start in the video by showing you how Google Analytics can help you measure your advertising campaigns and optimize them. You need Analytics on your website so you can create Goals and import them into Google AdWords as conversions.

Our Google AdWords Express Tutorial

Video Description:

We start by going through the importance of Google Analytics and how you need to get it installed on your website. After that, you want to create Goals in Google Analytics that you can track. You can set-up Key Performance Indicators (KPIs) as your Goals including sales, leads, page views, duration goals, reservation goals, and more through Google Analytics.

After that, we show you how to import Goals into Google AdWords as conversions. You can actually set-up Website Conversion campaigns to optimize for leads or sales based on the conversions you upload. The most important thing is to maximize your conversion value and your return on ad spend and return on investment (ROAS & ROI).

When you are set-up with your conversions, we then show you how to create a Google AdWords Search Network Campaign. Google AdWords campaigns can be difficult to understand but we show you campaigns, ad groups, keyword targeting, keyword match types, google adwords ads, ad extensions, ads, campaign settings, location targeting, ad scheduling, ad rotation, google ad networks, search partners, and more.

The most important part of our Google AdWords Tutorial is understanding you need to be patient and optimize your campaigns. Test different ads and landing pages in addition to adding negative keywords.

[Surfsideppc]

VIDEO NOTE 1: Click on Video Settings to slow down the video. I talk fast at certain parts of the tutorial because there's a lot to cover in Google AdWords.
VIDEO NOTE 2: If you just created your Google AdWords account, you will need to set-up billing and create your first campaign to get to the screen where the video starts. You can pause that first campaign without spending anything.

[GuyJomphe]

Before I watched this video I had ZERO knowledge about Adwords Campaign and now I have campaigns running for my business. Thanks a lot Bro! Good quality video!

[JamesQAu]

Real videos with real info and not shilling some crap course promising millions. Great job.

[dannytetreault]

Dear Youtube. This Tutorial is excellent. It does not deserved to be in the 4th position for the keyword "Google Adwords."

Dan.

[HarshalChaudhari]

As an AdWords beginner, this is the most crisp and informative video I've seen. Thanks much and keep 'em comin'

[DaVinciAcademyMed]

Thank you so much for the video! I had a quick question what does eligible (learning) mean? Does that mean that my ad is not actively working? Thanks!

[alexasanford]

Could you tell me if I'm able to put keywords in 2 or multiple languages for one campaign? Or would I need to set up two separate campaigns? Thanks!!

[Surfsideppc]

Please let us know if you have any questions about Google AdWords. Our recommendation is to create your campaigns for a specific goal and focus on building organized campaigns with a great user experience. Thank you for watching!

[anthonycollins]

Thanks man this has definitely been one of the most helpful videos I have ever used. I literally couldn't get Adwords to contact me back and help me get through my first campaign they just kept giving me the run around but this video has helped me get started.

[danielstewart]

I found it to be and excellent presentation. I came with no knowledge of the adword program. and feeling very unconfortable, but I fell much better about the program after listening to you and watching your presentation. Thank you very much!

[yvesmaker]

Hi, can you change the network and add extensions after you published the campaign?

[allismunoz]

how related does the prodcuts on the ad groups have to be? Because let's say my page sells furniture and also home appliances. Is fine to have them in different groups within the campaign?

[rankingacademy]

Nice vid. Quick question. Why do you mix Broad match modifier and exact match? Surely your ad will get displayed for [beach bedding] with +beach+bedding Thanks

[thederminatorfpv]

Thanks for all your help bro! I was having a hard time figuring out adwords on my own! This has definitely helped me to get something up and running today. I will monitor the rest and adjust as I go! THANK YOU SO MUCH!

[ghostgearonlineinc]

When it comes to shopping campaigns does it matter is you put men or women in the title or does that get pulled from your merchant center feed?

[HistoryandNostalgiaChannel]

This is superb. You've nailed it for me with simplifying setting up my Google Ads! Many thanks.

[theknitkitcompany]

Hi there, Really helpful! Quick question. Why did you not stick the ads on the 'display network' as well? Not sure I understand why you wouldn't do this. Still trying to get my head around Adwords! Thanks

[PKandME]

Awesome video, thank you so much! What I didn't fully understand is goal-setup. Like you have to do it before you start a campaign right? What exaclty do you import and what's important to consider when setting up a goal?

[benfrankie]

Also wondering would you recommend importing goals from analytics instead of installing tags in the tag manager?

[td_weir]

as someone going for an online marketing manager interview tmr at a company that uses AdWords, this video was really helpful . will go through it and take notes a coupl'a times cos you're quite a fast talker ;) but i like the efficiency of it all, and the visuals, showing & explaining where you're clicking)