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The Path to SMBs for Digital Transformation
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Previous strategic technology shifts, like the introduction of ERP software, were generally inward facing and involved little contact with the customer.
By comparison, digital transformation leaders are beginning their efforts by looking outward, with the desire to deliver something of value to the customer in a different way.
The customer experience is the first step in transformation. The digital economy has encouraged businesses to focus on the front office and the customer experience.
For many, digital transformation efforts are incomplete because of this front-office emphasis. As the digital economy progresses, it becomes clear that ERP is at the center of effective digital transformation strategies, which means that many organizations must now improve their back office to catch up to updated front-office capabilities.
By comparison, digital transformation leaders are beginning their efforts by looking outward, with the desire to deliver something of value to the customer in a different way.
The customer experience is the first step in transformation. The digital economy has encouraged businesses to focus on the front office and the customer experience.
For many, digital transformation efforts are incomplete because of this front-office emphasis. As the digital economy progresses, it becomes clear that ERP is at the center of effective digital transformation strategies, which means that many organizations must now improve their back office to catch up to updated front-office capabilities.