Introducing the New Ruby and Roubaix

Every crack, every pothole, every rough patch and bit of chip seal—the off-limits boneshakers to the smoothest homestretches—these bikes aren't resigned to a single day in France, they're made to make your daily rides smoother and faster. Welcome to the new era of smooth.

[superfisto]

Could the Future Shock be used to smooth out the shaky cam you used in this video?

[hobmarg]

Specialized marketing meeting:

"We need to market a new Cx kinda road bike, how can we make it cool?"

"Tattoos, indie rock, dark lighting on the video, plain colour jerseys, a bit of gravel/dirt"

"Genius. But you forgot craft beer!!!"

[dom]

One of The best video's this year !!!

[that_which_is_not]

Liked the song, also love disk brakes. big up x

[DeDub]

Nice commercial, unfortunately provides no info about the bike

[DerrickPerrin]

That edit made me shake and shiver. If that is how it feels on the bikes, I'm out. Not for me.

[cmhartle]

Uh, so what's new about the bikes? I go on rides just like that all the time with my old bike. We even give each other piggy back rides after all the climbs. This video seems to be advertising a new group ride more than a new bike.

[solosymphony]

Funny how everyone was whining about them not 'just showing the bikes', since I wasn't even familiar with those bike names, I wasn't even sure WHAT I was looking for, New Jersey line? Bikes? Helmets? I had no idea why I was watching 2minutes of people "just biking".
Hey Specialized! Hire a marketing professional please, you forgot to put "content" into your pretty sales video.

[singletrackftw]

Didn't even get a single shot of the "future shock" in action or of how it works or anything. This was a great video but it certainly wasn't advertising the new bike

[fishey]

This manages to do a better job at advertising Oakelys shades and Assos tops

[rachelcrist-harif]

Wheeee! Hey Specialized - you send me one of these babies fo free and I'll do a promotional video showing the bike itself!!! :D Email me for my address ;)

[mueste]

Just another Rapha advertisement clone

[PhilAndersonOutside]

I love Specialized films, but to me this one is the least appealing by far. Just a bunch of flashy images, grating music, and little attempt to tell or share any sort of story, and you rarely see the bikes. If I didn't know ahead of time, I'd have a hard time telling this was for Specialized.

To be even tech picky, the camera angles, overly color grading, super shallow depth of field tele shots, is all quickly becoming passe. Like this was aimed at a 2010 audience.

I should add I'm a Specialized owner. I also working in marketing for a living.

[mediumrick]

Yeah yeah yeah, cool with all the hip stuff, tats, etc. blah blah blah. Now can we actually see the bike?

[emersondinonmendes]

Roubaix SL4 = Racing Bike, New Roubaix = not a Roubaix

[montabiosciences]

Ugly tatoos on these riders, confuses the view and focus on the bikes ;-(

[bobfoster]

bikeradar is better
this was a waste of time

[JRock]

This is the dumbest video I have seen for a new bike launch. Where is the bike?