FULL INTERVIEW: A conversation with Hyundai Motor North America CEO Jose Muñoz

Hyundai Motor North America CEO Jose Muñoz chats with Automotive News Executive Editor Jamie Butters about the new Hyundai Kona and the Genesis brand.

[ThompsonClint]

He claims they want to be competitive but they're only competing against themselves since you can't even order the vehicle you want anyways. Their BTO option on the website is meaningless, claiming you can build the vehicle you want only to learn that's not at all the case. Crappy sales tactics from almost all the dealers to sell you what they have instead of what you want. Nevermind the fact that all their EVs are still sold in limited quantity and select states, for a 2023 car manufacturer, they have some serious underlying issues when it comes to customers who actually do want to order one.