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What Is E-A-T? (and How To Optimise For It) 📑
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Google's E-A-T guidelines stand for Expertise-Authority-Trust. Every website is evaluated against these three areas within Google's algorithm
Ignoring them could result in a website not ranking well for their most important keywords.
In this video, we discuss what is required to showcase your expertise, your authority in your industry, and how to gain your target audience's trust.
00:18 What Does E-A-T Stand For?
00:42 How Does E-A-T Work?
01:36 Why Is E-A-T So Important?
03:16 Which Industries Does E-A-T Affect The Most?
04:14 Why Is E-A-T Such A Big Thing Now?
05:30 How To Optimise for E-A-T
07:41 E-A-T Blog Post and Checklist
07:55 Recap
Read our "What is E-A-T? (and How To Optimise For It)" blog post:
Read about how E-A-T is connected to the big Medic Update algorithm update from 2018 in our in-depth blog post:
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