Episode 462 REVISIT LAURIE ARONS: Fast-Tracking To The Lux Level

We’ve all been told to “fake it till we make it,” but sometimes honesty and tenacity is all it really takes to succeed. Today’s guest, Laurie Arons, is a luxury event planner who has been named one of the top planners in the industry by esteemed magazines such as Vogue, Harper Bazaar and Martha Stewart Weddings.




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Show Highlights:

Getting out fear and replacing it with creativity

How childhood influenced Laurie’s love for planning

The influence of having entrepreneurial parents

Appreciating the finer things in life

Facets of Laurie’s life that shaped her into the person she is today

What directed Laurie to event planning

How being laid off changed Laurie’s life for the better

Targeting the clientele necessary to reach your goals

Reaching out to people who have leverage in the industry

Having an elaborate and committed follow up

Going the extra mile to perfect every task

What her event planning process looks like

Connecting with people and matching with the right clients

Extending assistance and kindness to others

Building a loyal following

Top tips for marketing on Instagram

The content Laurie’s compiled for her Masterclasses

Delivering information in an intimate and accessible way



LINKS & RESOURCES

Jose Villa Interview on The Wedding Biz

Abby Larson, Style Me Pretty, Interview on The Wedding Biz



Find Laurie:

Website

Instagram: @lauriearons

Facebook: @lauriearonsspecialevents

Masterclass



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Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.