From Zero to $100k/M: Master Broad Targeting for Your Niche Products with this Facebook Ads Course

Are you struggling to reach the right audience with your niche products? Look no further!
This will unveil the secret to massively boosting your sales and expanding your reach with the revolutionary power of broad targeting.
Buckle up for an exclusive technique that will transform your product marketing strategy.

► Education Resources

► Work with me directly

► Newsletter & Merchandise

► Connect With Me On Other Platforms

Chapters:
00:00 Discover the Secret to $100k/M: Master Broad Targeting in Facebook Ads Course
01:31 Broad Targeting Secrets: Turn Your Niche Products into $100k/M
07:44 Unlocking Niche Product Success: Targeting Audiences & Optimal Spending
10:07 Overcoming Broad Targeting Obstacles: Scaling Niche Products to $100k/Made Easy!
14:16 Skyrocket Sales with Facebook Ads: Scaling Niche Products and DropShipping stores to $100k/M

When it comes to niche products, traditional wisdom often suggests using narrow targeting to find the perfect audience. However, we are here to challenge that notion and introduce you to the gold mine of broad targeting. Unleash the true potential of your niche products as we explore the strategies that will help you massively expand your audience without losing focus on your niche.

The Power of Broad Targeting for Niche Products:
Let's dive deep into the counterintuitive yet highly effective concept of broad targeting for niche products. The face is that Broad targeting can pave the way for expanded reach & increased sales, even for the most specialized products, even for DropShippers.

Building a Strong Foundation: Identify Your Ideal Audience:
Before you embark on any marketing journey, it's crucial to lay a solid foundation. Focus on identifying your ideal customer & gain insights into the core characteristics that define your target audience.

New Market Discovery:
Broad targeting is not just about reaching more people; it's about exploring uncharted territories for your niche. Dive into new markets & uncovering potential customers you never knew existed, because the old ways hid them from you, and charged you extra to do it!

Navigating Challenges: Overcoming the Wrong Type of Attention:
As with any strategy, broad targeting comes with its share of challenges. Dive into the different types of wrong attention you might encounter & learn how to overcome these obstacles effectively.

Continuous Improvement with Facebook's Algorithm:
The power of broad targeting lies in its ability to leverage Facebook's machine learning algorithm. Discover how you can continuously improve your campaigns & optimize user experiences for better results.

Understanding Economies of Scale:
Simplicity is the key to success. Learn how to simplify your approach by identifying the most effective investment opportunities that guarantee future cash flow.

The Art of Reaching Your True Audience:
Expand your reach & increase sales by paying a lower unit rate for higher-quality impressions. Discover the beauty of connecting with customers who genuinely want to see your content.

Embracing the Mindset of Broad Targeting:
Broad targeting is not just a marketing strategy; it's a mindset shift. Embrace Facebook's algorithm and its capacity to identify and capitalize on attention & opportunities like never before.

Embrace this revolutionary approach, and watch as your business skyrockets to new heights of success. The future of niche product marketing is bright, and with broad targeting, the possibilities are endless!

Broad targeting is not just an alternative approach; it's a transformative marketing strategy that can open doors to untapped markets and revolutionize your product marketing game. Embrace the power of broad targeting with confidence, knowing that it will expand your reach, increase sales, and optimize your ad spend.

As you embark on this journey of exploration and discovery, remember to keep your focus on the core principles of identifying your ideal audience, adapting & adjusting your campaigns, and continuously improving with the help of Facebook's powerful algorithm. Simplify your approach and let your ads do the targeting, allowing them to connect with the right people at the right time.

Broad targeting is your gateway to reaching a higher volume of higher quality customers at a lower cost. It's time to let go of the outdated notions of niche targeting and embrace the future of marketing.

[diowrath]

Someone who teaches the logic of this business and knows what he is doing. One of the rare names we can call a real guru, very logical and valuable information. You are perfect, happiness

[Wieldrecht]

Hi Charley,

Just found out about your strategy and it make absolutely so much sense, I am hyped to use this. I have been binge-watching your video’s but still have some questions. I might should take some more time to let the info sink in to my brain, but I am very eager to learn this.

For context:
I own an unisex jewelry brand and my content is divided in men and women as I use models to showcase the items. I am focusing more on the lifestyle around the jewelry to create an experience, more than just selling the jewelry. I sell rings, bracelets and necklaces .

1. Should I make a different campaign for men and women? Or combine these two in one campaign and adjust the gender per ad set.

2. If same genders in one campaign, this means let CBO decide which gender is showing best conversion towards the content?

3. Knowing that the landing page is the same for each of the creatives, what would you recommend:
3.1 Use three different photos, each photo showcasing a different necklace and directing to a
general landing page
3, 2 Use one photo but with three different creative styles, directed to product page
3.3 Use different photos with different scenery but all showcase the same product, directed to the same product page.

4. The set up for a campaign is:
Campaign level -> test two ad sets  find a winner  put winner in separate ad set  start testing again.
You end up with 3 ad sets (the winner poule and 2 tests). All budget divided per ad set is in hands of CBO.

5. As I am selling rings, bracelets and necklaces; is it fair to test these products in the same campaign? Or would you recommend making a different campaign per type of product.

Highly appreciate you sharing your knowledge here!

[gregorypayette]

My ads over the past year of doing it your way show 40 to 64 YOs perform best with a healthy profit. I think what you're saying here is it's okay for me to run ad sets within a specific age range, if I have the data to say it's okay?

I hate to exclude anyone, considering I have plenty of customers who are 64+.

But the reality is my data shows they're not bringing me a healthy enough return (from Meta). Thanks man

[flightcandy]

How much daily budget should be used for broad targeting?

[FunnyPetCollectiveD]

How long do I need to wait to start seeing some positive results with broad targeting? Like 3-6 days?

[alexcorpse]

Why then my broad adsets always suck? Does that mean my ads suck? If so why then they work good with interests? Or should I wait more (5-6-7 days?) until the results will improve for broad adsets?
Thanks Charles!

[YCManager-]

when should i do broad targeting(is advanatge plus a broad)? what's the ideal metrics from my winner Adset to started to broad targeting?

[monbeauparfum]

Broad is good for matured adults ad accounts with over 1000 sales.

Before that it’s like burning money.

Interests are perfectly fine until reaching 1000 sales cap.

[Ren-hddi]

Hey Charley,

I’m brand new to Facebook ads and started a campaign for my ecomm store about 10 days ago using your 3-2-2 broad campaign setup. I’ve had over 130 sales so far and that’s with a budget between $150 and $250 per day and started at $50.

My roas varies from 2 and 3 right now and we have been trying to pump more into the daily budget to scale the campaign, but Facebook has us at $250 daily budget for almost a week and it’s super frustrating.

Do you have any advice on how to get Facebook to increase our daily limit or any tips or tricks or secrets to increase it??

Also, what would you do after you find your winning Ad? We haven’t added more creatives because this Ad seems to be pulling in results, but curious to know what you’d suggest.

This is the only thing holding us back right now from scaling I believe 😭

Would high appreciate any advice at all!

Thanks for posting such great content, it’s been amazing

[Musawer]

when i start a new campaign how much budget should be? (my ad account is not new, i spend 20k on this ad account) [My AOV is $80 and Cost per Result is $20]

[jonathanlam]

Do you recommend to set up conversion API on meta along with the pixel?

[DailyDrivenPorsche]

How many winners do you think is acceptable in your winning ad set?

[BiruShop]

My ad was active a month ago and spent 3k dollars and was very profitable but I had to close it due to some problems.

Then I published the same ad in another campaign and another country the few days ago, it was very good in the first days, but after a few days it started to get very bad.

When I tested other variations of the same ad, they were not getting any spend. Did you know why? thanks.

[Khalid-Mo]

Can you talk about cost caps and bid caps in detail for dropshipping and ecom