Green Cola - It’s Cola but it’s Green

MullenLowe Athens created an advertising campaign, based on Green Cola’s dual nature: an unbelievably delicious, yet sugar-free Cola… because the new era’s Cola is with stevia.

“But” is the key word that expresses the creative idea but also the target group. Therefore, in the new TV campaign for 2017, Green Cola reveals its personality, which is full of delightful contrasts. With on camera personal confessions, characteristic representatives of the Greek millennial generation, speak their truth about Green Cola in the urban landscape of Athens. Every spot concludes with the message “It’s Cola but it’s Green”, which sums up the whole concept.

It is directed by Phedon Papamichael who was nominated for the Best Cinematography Academy Award for the film “Nebraska” and whose work includes also films like “The Monuments Men”, “Walk The Line” etc. It is produced by Top Cut Modiano.