The Impact of Inflation on Consumer Desire for Sustainability

Sustainability is perhaps one of the most misunderstood topics in corporate innovation and brand management today. It’s a topic that is certainly heavily intertwined with a false sense of the value of morality. And it often creates a massive say-do gap in research. 

In today’s environment, it’s not an understatement to suggest that every organization in the world is trying to figure out how it can deliver sustainable solutions without severely affecting its margins. But every one of these companies will likely attest that achieving this result is far from easy. 

The pressure of inflation and economic uncertainty 

Amid the pressure to sell sustainable solutions, organizations now must also deal with the impact of inflationary pressure on the consumer’s psyche and consider how the changing economic environment is affecting the desire for sustainable solutions in the household. 

In this session, cultural anthropologist Ujwal Arkalgud will examine the changing meaning of sustainability in the context of consumer-packaged goods (CPG). Leveraging Lux-MotivBase’s predictive anthropology engine, Ujwal will analyze and demonstrate just how significant the impact of inflation is on the changing desires of consumers when it comes to choosing sustainable solutions for their everyday needs.

[hanselmenezes]

this has been incredibly informative. thank you

[mishaelfernandez]

Thank you. I enjoyed listening to this. Cheers.