Episode 14 | First Objectives as a Head of Marketing | The LinkedIn Shake

In this video, we break down the first objectives every Head of Marketing should focus on when joining a Series A B2B SaaS company. Learn how to leverage your CEO's story to create powerful LinkedIn content, analyze audience engagement, and build an inbound content engine that drives results.

Whether you're a marketing leader or a founder looking to scale your business, this step-by-step approach will give you the blueprint for success.

Chapters:

00:00 - Introduction
00:05 - Step 1: Capture the CEO’s Story
01:00 - Step 2: Optimize for Multi-Channel Distribution
01:52 - Step 3: Analyze Audience Engagement
02:34 - Step 4: Deep Dive into Long-Form Content
03:12 - Step 5: Build an Inbound Content Engine

📈 Want help crafting premium content that drives inbound revenue? Check out Shake’s done-for-you LinkedIn content service and let us build your authority and brand on LinkedIn.

#LinkedInContentStrategy #LinkedInFounderBrand #ContentMarketing #SeriesASaaS #HeadOfMarketing