Video JAM1 22 SupplyChainManagingTheDilemma 18Jan22

ISBM JAM Session (January 18, 2022) - Supply Chain: Managing the Dilemma, Marketing's Role in Easing the Pain of the Supply Chain Dilemma is a deep dive into marketing's role in contributing to the solutions and easing the pain for the customer and the organization. Brent Moritz, Associate Professor of Supply Chain Management at Penn State will kick us off with an analysis of the current situation. ISBM Fellows and Partners (Joanne Smith, Liam Fahey, Andrew Petersen, Becky Williams) round out the panel and add perspectives on opportunities and challenges.