Introduction to the Salesforce Marketing Cloud Best Practice Series

Eliot Harper introduces the Salesforce Marketing Cloud Best Practice Series.

[EashwerIyer]

There’s an area of interest I’m exploring with respect to agency style marketing i.e. relating to setting up SFMC for an "agency style" campaign execution model (i.e.execution on behalf of affiliates) as a capability that can be set up in sfmc).

Do any existing SFMC customers use the marketing cloud platform in an agency-style implementation - Where they execute campaigns on behalf of their distributors/partners to “their customers” ( federated abm).

I didn’t find any case studies in that area from the partner portal so decided to ask Eliot over here hoping to get your