Why Chloé will be one of the HOTTEST LUXURY BRANDS in 2025...

I have a theory and my theory is that Chloé is going to be one of the hottest luxury brands of 2025. My spidey senses are tingling and for a few reasons I think Chloe could really be climbing the Lyst index and securing itself as a consistent player in the world of luxury fashion. Chloé was laying dormant for a while but it was FW24 under the new creative director Chemena Kamali that really got me excited about the future of the brand...ENJOY!

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[ilovementhol]

Back when dinosaurs were frolicking in the fields, I got the Zara version of the studded Susanna boots that Sienna Miller, Kate Moss and Alexa Chung wore with their little Glastonbury dresses and now I’m ready to get the original ones 😂 I just bought their square toed leopard print ballet flats, the Polly—a score!

[Allfeisty]

Totally agree! Chloe could definitely be the next big thing

[nadine.jlp_]

The sheer effort that goes into your videos is !!!! in-depth research to screen recordings, screenshots, and footage to illustrate your points… 🙏🏼❤️ thank you!

[ubiquitousflow]

Now knowing Chemena was in and out of Chloé for such a long portion of her career, it makes perfect sense how well she understands Chloé and how to modernize it

[cshorca]

I have a pair of Chloe knee high boots (similar to the fall 2024 boots) I bought a decade ago. It is the most comfortable pair of shoes I've owned. And the quality is top notch. It's timeless and not a scratch on them

[markjohnson]

I agree with your thoughts on Chloe. I love their footwear both new and older styles. They need to watch their prices. They are not Chanel! 😲. And they definitely need an it bag / hero products to fully bring home the new era of Chloe.

[CAM-nnbx]

I remember the Paddington so well, I couldn’t afford one but one of the girls walked in the office with one … oh the looks 😮 she got 😂😂 xx

[DrMammi]

I loved the eponymous Chloe belt, got them in both sizes! Love!❤️

[kdubbs]

Chloe sunglasses are everything to me! I had a pair that I lost. I was so crushed that I bought them again. This vid sent me back to stalk more sunnies from them. I like the vibe/aesthetic of the brand but I do feel like they need to refresh it to keep it from looking dated. Now on to scour the fashion show. Great vid, per usual.

[dwoww]

The Faye was the first time I’d ever seen mixed metals on a bag before and I remember it feeling like ultra modern and forward for the time 🙏

[iangrove]

Chloe eyewear has always been a really easy entry level item. The Stella McCartney Aviators with the crystal heart on the lenses, then they had the HUGE round metal bamboo looking frames, the charm frames are going to be huge! Thanks Cassie for doing this video, I am not a Chloe "girl" either, Stella era was my weakness, so I hope they are gonna blow it up like it's the year 1999!

[mwmsjuly]

My Susannas are still a jam. Always get compliments when I wear them -- from women AND men! I have several Phoebe-era bags, too. I bought them for keeps, not for trends. LOVE old-school Chloe.

[juanitaleak]

I have always had a soft spot for Chloe ❤

[lucytyas]

Air dryied hair is a great explanation, particularly as you have curly hair 😂

[ssimonft]

I stopped a time marker 1:43, you love it because everything is beautiful! I totally agree that chole will be top 10 this year along with miu miu, prada, loweve, and I think Isabel Marant will crack to top 10 maybe 15, but these are my predictions.

[pamp.]

The Chloé Drew bag was what got me into designer brands! There was nothing else like it! Chloé was always THAT girl😌

[JamieReviewsStuff]

The Susanna Studded Ankle Boots were crazy popular for a minute. I always wanted a pair, basically anything Sienna Miller wore! 😍 I have a yellow Tess bag in my collection from years ago, still love it!

[ncm]

9:26 ooh you just reminded me a have a pair very similar to these from Chloe from…a while back😂

[sau]

All the bags I purchased last year were Chloé bags 🤩 I specially love their Mony bag in small which I got in two colors (one for summer and the other for winter). I think this bag did not get the attention it desserves but anyway, I absolutely love mines and will use them for a long time ❤️

[luolmedo]

Same exactly happened to me… I was 0 boho girl, and now I’m obssesed❤ chemena forever