Samsung's The Frame television aims to make buying art 'as common as downloading a TV show'

In this exclusive movie Dezeen filmed for Samsung at London Design Festival, the Korean brand explains how its new Yves Behar-designed television aims to make discovering and collecting art more accessible.

The Frame television was designed by Behar to look indistinguishable from a framed artwork.

The device features an online store, which allows users to browse and purchase artworks to display on the screen when they are not watching TV.

Sarah Nelson, who leads content development for The Frame, believes the new device and accompanying service will encourage users to buy artworks for their home digitally, much like they pay to download films or TV shows.

"The Frame is both a 4K smart TV and a digital canvas," she says in the movie, which Dezeen filmed at Samsung's The Frame installation at London Design Festival last month.

"We think that by providing a really simple and affordable way for people to collect art, we can potentially make buying and collecting art as common as it is to purchase a TV show or listen to your favourite album."

[bondhuis]

Our chromecast/TV runs a selection of high res art and aerial imagery when inactive, and it's a wonderful addition to the room for $40. It's greatly tempered though by a guilt for leaving the TV on, so it's used far less than I would like.

[kena]

Nice presentation but the music is distracting.

[juriaanoussoren]

Yes this is handy since people delete pictures and wallpapers from the wall, as a digital foto frame this is the future, now also a mirror tv from lg, and the South koeran circle is complete :)
Love the deze en tv stands

[SpinBoy]

This should've existed 20 years ago