6 Ways to Create an Effective Marketing and Sales Plan

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Peter Drucker, the father of business consulting, said, "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business”.
How then do you create an effective marketing and sales plan that really creates customers?
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