3D Projection Mapping - Los Angeles - Disappearing Building

LoopNet, the largest online commercial real estate listing service, wanted to demonstrate how if your building was not listed on their network, then "it may as well be invisible."

Go2 Productions was asked the all important question; "Can we make a building appear to disappear using 3D mapping technology?". After a quick brainstorming session we replied with; "Yes, we believe we have a solution."

We produced several mock ups to show how we intended to make the illusion happen using an array of more than 20 high powered 24k and 28k projectors. In addition we gave a complete written description of the all important moments leading up to the disappearance.

With a tip-o-the-hat to David Copperfields "Disappearing Statue of Liberty" Illusion, we requested a key component - a powerful lighting system that would work in conjunction with the projection visuals.
The intent was to flash the lighting rig on full power for a second or so just before the illusion, causing the audiences pupils to reduce just enough to make the illusion work. At this precise moment, their eyes would be less receptive to the darker parts of the building, allowing us to make the roof of the building appear to fade into the night sky, at that moment we projected imagery of the city skyline that was beyond the building, back onto the building - giving the illusion of it being completely transparent.

Elaborate 3D animation sequences and big audio sound fx were designed by our team to lead up to the magical moment, including scenes that made the building transform to be different looking buildings, a giant pinball machine and massive tesla coils, throwing electrical arcs across the building that would not look out of place in a big budget Frankenstein movie.

Tid-bit : We mentioned we gave a tip-o-the-hat to David Copperfield's "Disappearing Statue of Liberty" Illusion. Another nod was given to Copperfiled's illusion by us adding in a helicopter at the moment the building disappeared.

Agency : Creative i
3D Animation Production : Go2 Productions