How To Increase Price And Why Brand Positioning Is Important

In this video, I show you How To Increase Price And Why Brand Positioning Is Important

Very windy day in Moscow

o essentially let's think about business in general, what business owners think about all the times is leads and sales and their monthly numbers and how can they increase this

Now talking about growth, most businesses focus on improving what they have at the moment, usually about the process of how they're making their sales, get leads on Facebook or google, split testing, testing a free + shipping offer or a tripwire funnel, or an SLO or 2 upsells, blue versus red buy button

But think about this, what if instead of tweaking the button color you'd just find a method to increase the price.

How to increase the price?

Well price is affected by 3 things

Supply and demand,
Positioning
And value

Where can you make the most impact

You can't really control supply and demand

Now when it comes to value, most of the times you're giving the same amount of value as your competitors, now what's left is positioning.

That's where this hotel is winning, positioned as top level, can charge more, has celebrities coming to stay just because of the name.

You're treated differently when you stay at hotel Four Seasons versus when going with Plaza Number 4, the name Four Seasons increases status of the person who stays there.

At the same time, positioning as famous, top level, top quality, top price filters out about 80% of your audience so that only those who can afford this kind of status and those who want this value and gives you top-level clients, better lifestyle, better brand growth, more money.

Disclaimer: A good positioning will not make up for a crappy product, so make sure that is top-level as well.