We have received our first shipment of the New APR Ultralink! 🏁 #yourpartssupplier #apr

[evanhaddad]

I'm a bit confused about the pricing for someone such as myself, who's never tuned or done any of this stuff.

So the ~$100 or whatever is just for ultralink device. But then you still have to spend $500 (where to even find pricing?) on a stage one ECU tune, only you have to do it yourself, no? That's about what it costs at a dealer, if not more expensive because you have to pay for the device.

It seems like it'd be much more convenient to have a single, cheaper-than-dealer tune or whatever included in the ultralink device because you had to do it all yourself, which isn't always easy if you don't have a garage with internet outdoors, outlets, battery chargers, etc. Seems like it would cost much more using this device, whose only convenience seems to be letting customers spend more $$ more easily rather than making this a cheaper and more accessible option. What am I missing?