What most people don't know about the 'Got Milk' ad campaign

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Do you remember the "Got Milk?" campaign from the 90s?

📈 DIVE DEEPER INTO ADS:

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🧰 MEDIA BUYING & CREATIVE TOOLS:

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This was such an incredibly effective campaign. Remember the chocolate milk craze later on, where it was marketed as the ideal sports recovery drink due to the balance of carbs/protein? They marketed the idea to high school athletic coaches. BRILLIANT.

Emelless
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I always knew something was up with these ads. No brand was being marketed just MILK.

nakdxsnake
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Also why we got rectangle pizza in school cafeterias early on in the "Got Milk" campaign. We had a surplus of milk and cheese and the Ag industry needed support and so this campaign was created to encourage us to eat more dairy. Think about it... we got huge Mac and cheese communities, more ice cream was pushed (think ice cream trucks in your childhood)

juliebaxter
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It is sad that some people are apparently still influenced by advertising campaigns. At best I ignore them but more often respond negatively to the advertised product.

gordondean
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No amount of advertising would get me drinking it, I am allergic to dairy product, the effect looks like I have drunk to much and and am vomiting, a friend accidentally put coed milk in my tea, they effect was dramatic from just the little bit of milk in my tea 😂
Absolutely no got milk for me .

Niki-xrcw
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Milk is healthy. It is a great source of calcium. Especially for pregnant women.
If you have lactose intolerance, ok, don’t drink it.
But almost 50% of Europeans, especially Eastern Europeans, can handle lactose.
Also you can drink some milk processed drinks, like kefir.

useruser
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Same with avocados... the Hass Avocado Board i think it was

the.blur.
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Whos the girl after Austin Powers? She looks familiar

Input-umet
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Dairy is not an essential part of diet for grown people. Cheese milk all that shit causes inflammation and mucus production.

ryanallen
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I hate milk and no amount of propaganda is gonna change my mind

SerenaC