Has Facebook's Latest Change Killed The Need For Targeting? Here's What You Need to Know

In this video you'll learn what to do now that Facebook detailed targeting expansion mandatory for Conversion campaigns. You'll find out what this means for advertisers, and the best approach moving forward.

Detailed targeting expansion and Lookalike expansion both allow Facebook to show your ads to audiences outside your chosen interests and lookalike audiences. But is that a good thing? Does it actually improve performance?

Up until now detailed targeting expansion has been optional. We've always had the ability to turn it off if we want. Now Facebook are making it mandatory for select campaign objectives, and the conversion objective is one of those.

Whenever you create a new conversion campaign, you'll be forced to use detailed targeting expansion and/or lookalike expansion. As always, this is rolling out gradually to ad accounts, so depending on when you watch this it may not be mandatory for you just yet. If not, it will be soon though.

🔔 Subscribe for more paid traffic & digital marketing strategies:

👋 Say hi on social:

#facebookads #targetingexpansion #digitalmarketing

[oliviabanks]

Always full of value, every minute of the video. Thanks Andrew.

[osymmusic]

Good stuff as well! Subbed on the last one and liked both! Best wishes...thanks for helping!

[mattc]

Just found you, 20 seconds in and subbed. Know talent when I see it. Thank you for sharing your knowledge. 👊

[millrgenuine]

Great video! Really helpful to hear the DTE does NOT apply to custom audiences. So crucial for us!

[codievincent]

A big fan of your channel, thanks for the great content

[Prp]

Now how to scale, what should be the structure of scaling ad account without overlap issue? Please make video on that🙏

[themaaz]

Hey how will us know that which Interest is giving performing good when fb targets people outside our Defined audience

[Thanos]

Thanks for the info. I find it tough to have sales conversion after ios update.

[thedreaminvestudy]

I cant see my facebook page audience insight, it states need 100 like to show data, but my page already got150 like, but appear no data
. May I ask any reason? Thank you

[zeeshanshaikh]

Subscribed you just watching a single video

[RishitG]

Now they have also removed its option how the fuck will i see the audience size of an interest

[zackng]

Thanks so much Andrew, Facebook ads is crazy nowadays due to the latest change in their detailed targeting expansion. Do you still recommend bundling different interests together into one asset and just let it run?

[mdsanim]

Will Facebook ads will dead within 2 or 3 years