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From Amateur to Expert - Ask for their goals, and then their REAL goals
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If you coach, train, or take briefs from clients, always make a point of getting a double-brief. You need the obvious information, and you need a little more, in order to stand out and provide exceptional value.
Douglas Kruger helps to grow businesses and brands. He is a professional speaker and business author published by Penguin. His titles include bestsellers like 'Own Your Industry' and 'Is Your Thinking Keeping You Poor?'
Douglas Kruger helps to grow businesses and brands. He is a professional speaker and business author published by Penguin. His titles include bestsellers like 'Own Your Industry' and 'Is Your Thinking Keeping You Poor?'