From Amateur to Expert - Ask for their goals, and then their REAL goals

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If you coach, train, or take briefs from clients, always make a point of getting a double-brief. You need the obvious information, and you need a little more, in order to stand out and provide exceptional value.

Douglas Kruger helps to grow businesses and brands. He is a professional speaker and business author published by Penguin. His titles include bestsellers like 'Own Your Industry' and 'Is Your Thinking Keeping You Poor?'

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