Website Page Speed Optimization: How to Crank up the Speed of Your Website

Website page speed optimization is an easy way to grow a business. In this video, I show you how to improve website page speed and web page loading times by using the same techniques I used to grow this Shopify store from $48k per year to $1.4 million.

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Have you ever asked yourself why people leave your website before they buy? It could be because your page was taking too long to load.

Page speed is often the best thing to improve to get more sales. It took me less than five minutes to turn this struggling Shopify store into a $1,447,000.00 organic skincare brand.

The truth is that a slow website that isn't quick to load to desktop or mobile devices kills your search engine rankings. However, what a lot of people don't think about is the relationship between Shopify page speed and sales.

We’re going to be doing a lesson on how to grow a Shopify store by thinking about page speed… and um not any amount of money by the way… How to turn around a struggling Shopify store into making $1,477,225 per year and it’s all thanks to page speed.

Website Page Speed Optimization Timecodes:

0:00 Intro
01:18 Check Website Speed
01:46 Website Speed Test
02:16 Website Loading Speed is Important to Google
02:22 Slow Website equals Low Conversion Rate
02:52 Slow Website Abandonment Rate
03:00 Shoppers Expect This Website Loading Speed
03:05 Customer Loyalty and Website Page Speed
03:08 Why Customers Won't Return to A Slow Website
03:10 Website Page Speed and Bounce Rates
03:28 Website Page Speed Stats and Conversion Rates
05:00 Use Correct Website Image Sizes
05:18 How to Compress Images Including PNG
05:25 What is Image Compression?
05:33 Image Compression Shopify Apps and Wordpress Plugins
05:41 Resize Website Images
05:50 WebP Lossly Images Smaller Than JPEG Images
06:06 Website Sales and Conversion Rates up Because of Page Speed

I helped a client with conversion rate optimization. They owned a Shopify store with annual revenue of $48,000.

During a live video conference, I opened another tab to browse their website to see how good it was and if there was any low-hanging fruit.

But there was a problem.

Their website took 20 seconds to load on a desktop and I instantly knew this was a major problem that needed to be fixed as soon as possible.

To be perfectly honest, I was amazed that someone who owned a very successful e-commerce brand and a strong background in marketing could make such a rookie mistake.

Using a variety of page speed tools such as GTMetrix, Pingdom and PageSpeed Insights… well things took another turn for the worse.

Shopify page speed optimization is important because:

Google hates slow websites because its users hate slow websites. The faster your website is, the higher you rank on Google.

A slow Shopify page speed kills conversion rates because, regardless of what you test, tweak or do, a slow website equals very few sales.

A study conducted in 2016 found that:

A slow website can result in abandonment rates of up to 75%
47% of shoppers want a website page to load in two seconds or less
Customer loyalty drops by 50% when a website’s page speed is too slow
64% of shoppers won’t return if your site takes too long to load
A 3-second loading time results in a 40% bounce or abandonment rate

The average page load time for this Shopify store was 12.48 seconds.

Shopify does a horrible job at serving the right image sizes to visitors.

Tiny thumbnails use full-size images meaning that their effect on page speed can be devastating.

The solution was to make a few changes to the code so that the correct size of images was being served to visitors.

The second change was to compress images. Image compression reduces the file size of images without losing the quality of the image.

There’s plenty of Wordpress page speed plugins, apps, and Shopify apps that help you do this with the click of a button. I highly recommend doing this as this will chop your page speed down.

If you want to go a little further, then you can resize all of your images to further reduce their file size and you can also use a more modern image format called webp.

When you take into consideration how many images are on just about every page on a Shopify store, up to a 34% smaller file size is an even bigger win for your revenue.

So when it came to my client, sales instantly jumped up, and up and up while their ad costs went down, and down and down.

In Slack I could see the client’s team of developers and marketers getting more and more excited with the manager of the store saying that he couldn’t believe page speed makes such a difference.

Thanks for watching Website Page Speed Optimization: How to Crank up the Speed of Your Website.

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