Shopify: Ultimate Google Analytics 4 & Google Tag Manager Setup

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The ultimate guide to setting up Google Analytics 4 (GA4) and Google Tag Manager (GTM) on Shopify in 2023.

I will show you everything from A-Z, including setting up conversion tracking and importing the conversions into your Google Ads account.

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I'm stuck on the "order status page" where you input the header code into additional scripts. Here's what it says "Order status page additional scripts
Deprecated
Customize using customer events and apps configured in the editor. You can downgrade pages to use deprecated additional scripts until December 31, 2024." and when i hit downgrade so i can add it, it says "Your live Thank you and Order status pages will revert to customizations that use incompatible apps and additional scripts, which is deprecated." please help.

cocreate_ent
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Finally!! I have been going across so much content and google documentation to set up clear conversion tracking on google ads from my shopify website. There are so many ways that it confuses you, and some ways have become old. Somewhere in between I setup Google merchant centre also, currently i dont know whats its exact use. But you solved the conversion tracking part for me!! ThanksMan, Liked and Subscribed 👍

saurabhnair
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Hi, great video!
I have a question I did the same thing but now in Google Analytics I have 2 page views per page for a single user it returns the event 2 times.
What should I do?
Thanks.

Babsojo
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I love clear and straight to the point videos. Helped me alot

BeforeTheAsteroids
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You are the best. So simple and straightforward

Viralcontentwithdeola
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Can you please explain the point of installing Google Tag Manager when you are also using the Google & YouTube Shopify App and its pre-set events? If I’m not mistaken, this essentially results in GA4 being installed twice—once with GTM and once through the app.

Additionally, I noticed that no conversion linker was set up. Could you please provide the reasoning behind this so I can better understand the approach?

Thank you in advance! :)

jhon
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Hello mate. I want to send a heartfelt thank you to you for this video! I've had campaigns set up since 2020 and my performance has been good, but I'm now convinced I had conversion tracking set up incorrectly the whole time. Since tracking conversions via Analytics I'm seeing more accurate and quicker data in my ads account which actually matches up with sales I'm seeing through my Shopify stores. It's very early days but my campaigns have all of a sudden got more profitable and volume is picking up - I'll report back in 30 days! Thanks again

Test-prf
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Full video of high quality content. Thanks for sharing!!

Harry_ams
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I'm really thankful for this video. Thanks a lot!

Entrepreneur
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God bless you! You have no idea how much you helped me! :D

emiliasklabinsky
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Damn what a killer tutorial! Saved it for all future stores I will be setting up.

loeloeba
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I followed your instructions and filled in the code in <head> and <body>. I also added the code that needs to be placed in <head> in the checkout settings in Shopify. But when I checked the URL in tagmanager, I found that GTM could not be found on my official website homepage. But GTM can be found on the product page. I would like to ask what I should do about this problem?

az-
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hello thanks for your video, i did everything but I don't see purchase events at the youtube shorts campaign

noamshmil
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Thanks bro... My tags are firing on my ecom store but it shows not connected on top left over site title... What does this mean?

ravisharma
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Great video - thank you!

It looks like shopify have "deprecated" the ability to be able to add the script to the checkout - do you have any ways of working around that?

Your script works in google analytics showing all the page interactions, but the minute its added to the cart, to purchase analytics wont pick up any interactions.

christianjohn
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FYI... adding code to the Checkout Page in the 'Order status page section' at 4:52 in your video is now Deprecated. Do you have a video to handle this?

ZayLaVee
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Hello this is wonderfull video. Aren't these two methods kind of doing the same thing? I am little bit confused. Thanks!

milenstoynov
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Hi, I'm confused so, we now have a GTM as well as the Google Tag loaded (via Google and Youtube App), from my GTM side, there is no purchase event firing, as seen in the tag assistant view under the however the purchase event does fire from the tag. In your video, it seems like the GTM fires the purchase event, but what I find is it fires from Google Tag only. Should it be somewhat both?

Brian-ceol
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Best tutorial yet, out of all of them

AbdulWahab-pdp
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Thank you for an easy and fast tutorial man

inotelif