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Michaela Merk welcomes Audencia MSc Sustainable Luxury Management students at Chateau de Versailles
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Michaela Merk is the director of the first Master of Science Program in Sustainable Luxury Management at Audencia.
This Master of Science has been designed to train the next generation of leaders on all facets of the demanding luxury industry and prepare them to integrate sustainable thinking into every aspect of business, which has become the biggest strategic focus of luxury houses for the coming years.
In a global and international approach, students are trained in all main luxury segments: Personal Luxury Goods (fashion, beauty, watches & jewelery etc.), Experiential Luxury (hospitality, gastronomy, wine & spirits, art and travel) and Luxury Transportation (cars, ferries, jets).
The courses, developed by highly experienced professors and professionals in the luxury industry cover a wide range of topics reaching from product development to marketing, communication, digital management up to finance, logistics, law and entrepreneurship.
In order to professionalize students in all 3 segments in sustainability, the courses focus both on issues to improve the condition of people, our planet and the concern for profit.
Supported by the most iconic luxury groups like @LVMH, Richemont Group or Chanel and a professional board of luxury experts, teaching is experiential, engaging and close to the luxury reality.
With over 20 years' expertise in the premium and luxury goods industry, Michaela has trained and inspired audiences in over 30 countries, featured in TEDx Talks, Forbes and Financial Times. She spoke to the most demanding international corporations such as L’Oréal, Louis Vuitton, Dior, Hermès, Tiffany & Co, Chanel, Cartier and brands that are place excellency at the heart of their business.
Originally from Germany, Michaela has lived in Paris for over 25 years. She has held senior positions with leading international companies, including Marketing Director at L'Oréal, Retail Director at Marionnaud, and General Manager at Estée Lauder Companies.
Michaela has published numerous articles and has written several books, including her bestseller "Luxury Sales Force Management: Strategies for winning over your brand ambassadors” (Palgrave McMillan).
Her latest launch is the filmed podcast "Luxury Leadership Talks", in which she debates with CEOs in the luxury industry their vision of innovation, sustainability and success.
Michaela's conferences are renowned for being dynamic, interactive and motivating. They are always tailor-made, adapted to the needs and challenges of the company and its audience. Perfectly trilingual, she gives conferences and workshops in English, French or German to thousands of people all over the world. She has also hosted TEDx Talks, and in 2020 received the highest international distinction for public speaking, the Certified Speaking Professional, awarded by the National Speakers Association in the USA, making her the only woman in France to have achieved it.
Michaela is deeply involved in the academic world. She holds a PhD in marketing from Sorbonne and HEC and is currently Professor of Marketing and Director of the MSc Sustainable Luxury Management at Audencia Business School.
This Master of Science has been designed to train the next generation of leaders on all facets of the demanding luxury industry and prepare them to integrate sustainable thinking into every aspect of business, which has become the biggest strategic focus of luxury houses for the coming years.
In a global and international approach, students are trained in all main luxury segments: Personal Luxury Goods (fashion, beauty, watches & jewelery etc.), Experiential Luxury (hospitality, gastronomy, wine & spirits, art and travel) and Luxury Transportation (cars, ferries, jets).
The courses, developed by highly experienced professors and professionals in the luxury industry cover a wide range of topics reaching from product development to marketing, communication, digital management up to finance, logistics, law and entrepreneurship.
In order to professionalize students in all 3 segments in sustainability, the courses focus both on issues to improve the condition of people, our planet and the concern for profit.
Supported by the most iconic luxury groups like @LVMH, Richemont Group or Chanel and a professional board of luxury experts, teaching is experiential, engaging and close to the luxury reality.
With over 20 years' expertise in the premium and luxury goods industry, Michaela has trained and inspired audiences in over 30 countries, featured in TEDx Talks, Forbes and Financial Times. She spoke to the most demanding international corporations such as L’Oréal, Louis Vuitton, Dior, Hermès, Tiffany & Co, Chanel, Cartier and brands that are place excellency at the heart of their business.
Originally from Germany, Michaela has lived in Paris for over 25 years. She has held senior positions with leading international companies, including Marketing Director at L'Oréal, Retail Director at Marionnaud, and General Manager at Estée Lauder Companies.
Michaela has published numerous articles and has written several books, including her bestseller "Luxury Sales Force Management: Strategies for winning over your brand ambassadors” (Palgrave McMillan).
Her latest launch is the filmed podcast "Luxury Leadership Talks", in which she debates with CEOs in the luxury industry their vision of innovation, sustainability and success.
Michaela's conferences are renowned for being dynamic, interactive and motivating. They are always tailor-made, adapted to the needs and challenges of the company and its audience. Perfectly trilingual, she gives conferences and workshops in English, French or German to thousands of people all over the world. She has also hosted TEDx Talks, and in 2020 received the highest international distinction for public speaking, the Certified Speaking Professional, awarded by the National Speakers Association in the USA, making her the only woman in France to have achieved it.
Michaela is deeply involved in the academic world. She holds a PhD in marketing from Sorbonne and HEC and is currently Professor of Marketing and Director of the MSc Sustainable Luxury Management at Audencia Business School.