'No Fan, No Game' at Hannover Messe 2024 | Rainer Grill | ZIEHL-ABEGG | Machine Maker | Hari Shanker

At the forefront of innovation and sustainability, Ziehl-Abegg, the German firm known for its high-quality electric motors and fans, is set to captivate attendees at Hannover Messe 2024 with an electrifying new initiative titled "No Fan, No Game." This inventive campaign will bring the indispensable role of fan technology in powering the digital and physical realms that define our contemporary lifestyle, from ensuring the smooth operation of data centres that host our virtual universes to supporting the functionality of industrial machinery and climate-controlled environments crucial for food production.

Hari Shanker, the Managing Editor of Machine Maker, had the privilege of meeting Rainer Grill, the charismatic Head of Public Relations at Ziehl-Abegg and a sensation on TikTok during the Hannover Messe Press Preview. A passionate gamer, Rainer shared insights into the company's strategic engagement with gaming to attract and inspire a new generation of talent ranging from software to mechanical engineers, particularly those between the ages of 20 and 40. Ziehl-Abegg champions a culture that values work-life balance, encouraging its team to indulge in gaming pursuits post-office hours as a testament to their commitment to innovation and employee well-being.

The "No Fan, No Game" experience at Hannover Messe will be an adventure into the heart of modern technology, where visitors can immerse themselves in gaming sessions and win exciting prizes like Redbulls and more. Through the #HM24 theme, “No Fan, No Fun,” Ziehl-Abegg invites the world to explore its products' unseen but vital presence in our daily lives, offering an unparalleled eSport experience that highlights the synergy between advanced manufacturing and leisure activities.

Stay connected with Machine Maker for the latest insights and updates from the dynamic world of manufacturing and the Hannover Messe 2024. Join us as we explore how Ziehl-Abegg is redefining the future of technology and gaming, one fan at a time.

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