Ask Colgate: How do I deal with Sensitive Teeth?

We all know how painful sensitive teeth is. When enamel wears away, it exposes microscopic tubules in the dentin which leads food into the nerve and causing searing pain to the tooth. But don't worry, this is a treatable condition, brushing with Colgate Sensitive which contains potassium nitrate blocks the pathway from the tooth surface. When used regularly it could provide 24/7 protection for sensitive teeth. So the next time you have sensitive teeth, remember your Colgate Sensitive toothpaste.