How We Built A 1000 Crore Mattress Startup Called Wakefit?

Welcome to another episode of GrowthX Inner Circle. Today we have Chaitanya Ramalingegowda who built a 1000 crore sleep and decor startup along with his Co-founder Ankit Garg. Wakefit which started with providing quality mattresses to enhance one's sleep is now solving all the problems related to sleep and decor. They are adored for their customer and have become a go-to choice in most Indian households. In this episode, we dive deep into three core insights on how Chaitanya built his mega sleep empire, worth 1000 crores.

Timestamps:
0:00 - Intro
0:33 - Personal Journey
2:36 - Starting Wakefit
5:11 - Wakefit’s Launch Strategy
8:07 - Cracking 1000Cr in Revenue
10:20 - Wakefit’s Product Development Journey
13:09 - Chaitanya’s D2C Playbook
14:58 - Personal Reflections

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[coastofkonkan]

Survivorship Bias is a big thing in analysis of successful companies, entities, people etc.

[karthikpabba]

Yes i had bought 5 wakefit mattresses for my extended family and every time the experience was excellent i am ok with the product but iam so much amazed by their user experience and there back end team

[vinusu]

Love this type of series with founders. This interaction specifically was super helpful and relatable. Thank you🙏

[adityadavid]

Founder who has everything right. I see only growth.learnt so much

[asheemmishra]

Really loving insightful content like this ❤

[anishasingh]

Loved the episode!
Such clear, concise, to the point and informative conversation.

As always Chaitanya is like a pool of never ending wisdom.

[chiragagrawal]

Loved it all authentic answers and the owner looks really humble

[pratik]

Phenomenal content guys, very much onpoint. Highly underrated channel. Lot of learnings from GrowthX videos 😇

[mkaru]

Great interview. He is very clear in his message.

[GamerricK]

Such a no fluff channel - GrowthX is ! Great video

[Ankkkkkkkkk]

His ability to identify inefficiencies in the market, focus on value-driven products, and maintain a people-first approach with customers, team members, and investors is remarkable.

[TheConcernedIndian]

ah someone beat me to the first comment :(
but love when GrowthX uploads an inner circle episode. Taking notes now 💙

[priktopic]

No bullshit, straight to point. Amazing!

[StriveVoyage]

We have there products its actually good

[Ankkkkkkkkk]

His customer-centric approach and respect for team dynamics highlight the holistic vision as a founder

[AdarshBhagat]

Management Consulting Or Marketing & Sales
Which job profile will benefit the most to any individual who is looking to startup in consumer space ❔❔❔❔❔❔❔❔❔

[mukhaddasmoosa]

Where is the portion where he speaks about marketing?

[thewhitehorse]

Made 1000 crore company by Selling cheap Quality Foam 😂