What ABM program should I start with? | ABM fundamentals

Start here if you're looking to build an ABM strategy, but you're unsure what type and level of program to start with 🤔.

In this video Alex covers:

👉 Why starting an ABM pilot with a One-to-one ABM strategy is high risk
👉 How to identify whether you should start with a One-to-one program
👉 Why a blended program may be the best place to start

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