Zain - The Newspaper

Using social media while driving has tragic consequences. Not only does it put the driver's life at risk, but it also leaves a devastating effect on family members.
Zain's newest commercials, shot by M&C Saatchi MENA, aim to raise awareness on the dangers of using social media while driving, and to alert drivers that terms like "followers," "views," and "updated profile picture" can have a different meaning. A haunting one.