Meaning behind the design of Pepsi logo

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Pepsi
The smiling globe

The Pepsi logo (officially known as the “Pepsi Globe”) was originally created in the 1940s during World War II. The patriotic red, white and blue colors were chosen to show support to the troops overseas and were only printed on the bottle caps, while the bottles themselves still had a classic script logo. By 1945, the Pepsi Globe became the official logo, due in part to the widely successful appeal they had with consumers.

Since then, the Pepsi Globe has evolved but it’s maintained its patriotic color scheme. The most recent iteration was updated in 2009, which changed the white portion into a “smile.” Each Pepsi product has a different smile shape—for example, the Diet Pepsi “smile” is smaller than the original Pepsi “smile.”

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