Facebook Video Ads Tutorial

Here’s a prediction:

I’m expecting the use of video for direct response will be a big trend in 2016. I’m feeling pretty sure of it, in fact.

So here’s a look at the results from our Facebook Video Ad campaign.

See what we’re doing in our Facebook Video Ads, from campaign level all the way down to the ad creative, and what kind of results we’re getting.

Understanding this stuff is going to be important to your business, so don’t miss this video!

Video Highlights:
0:15 Video ads for direct response will be a big trend in 2016
0:40 Some results from our Facebook video ad campaign
1:10 Difference between Facebook/YouTube video engagement data
2:00 Breakdown of Facebook video ad engagement
2:30 How much am I paying per 4 minutes of direct response video consumption from my community?
3:25 What the video ad looks like and how I have it set up
3:50 A look at one of the ad sets in this campaign
4:30 A look at the ad running in this ad set (and where I’m sending viewers)
5:15 Where the video call to action comes into play
5:55 Our retargeting ad

Ezra Firestone
Serve the World Unselfishly and Profit

[elenazahn]

Hi Ezra, thank you for that awesome video.
But I am a little bit cunfused, how can you afford to pay 32$ per Sale? The Products on boom! are not that expensive. Will you get more sales the longer you have that ad running, as Facebook will optimize your target group? Or how does that work?
Thank you!! Lucky you, growing up in hawaii must be a dream!

[georgekenner]

Good video would enjoy seeing how you reuse the video marketing

[DorianGreer]

Traffic MBA Training Course? Where? How? I can't find a link? Great video, though.

[TikoRivera]

Great video and very good information. I'm creating and video ad campaign for a Yoga studio but Facebook keeps rejecting my video. Any tips or tutorials you have made to address this?

Thanks.
Arturo.