Ad for France's women's World Cup team goes viral

A stunning French women's World Cup ad that swaps faces from the men's squad with the women's team is going viral. The ad shows how women's soccer can be just as exciting as men's.



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[bala]

The ad was a solid 9.9/10 tbh, the only thing that made the video sus was Mbappe passing instead of shooting

[pulseagency]

People criticising the ad don't realise this is one of the best ads ever, regardless if they like it or not.

[LeRudy]

Wee correction: Italy and Brazil in the men's game won it twice on the trot, not Italy and Germany, as stated. Great ad!

[liamk-m]

i hope the people criticizing the ad know they’re proving the ad’s point lmao. and saying “women’s soccer isn’t as exciting” is immediate tell that you’ve never actually watched women’s soccer.

[erinc]

They should have only change some of the players. Keep the viewer wondering if they're watching a men's or women's game. Some viewers won't know just from a glance what they were trying to get at with the change.

[setusonhembrom]

If France can produce Mbappe, Giroud, Griezmann then imagine what they can do with women's football. They just got started.

[KatrineArialaLyngaas]

Hey maybe you shouldn’t spoil the whole point of the ad while it’s running?

[junojohnson]

This FIFA Womens WORLD CUP is being held in New Zealand jointly with Australia. We are Co-Hosting this event. You need to do your research....Opening game at Eden Park, Auckland on Thursday 20th July NZ Football Ferns defeated Norway 1- 0🎉l

[jeycalc]

This is not complicated, businesses only care about your money. If the women who already overpaid and often subsidized by the men want more money then thye have to earn it. It means you have to watch womens football. We here about mens football all the time, everyday. But for the women its only when there is a world cup. If you want it to change you have to go and support it, watch it, buy clothing, gear, etc. Not just say you want the same

[tatonka]

Maybe one day CBC will lead and decide to call this by its name - football. We're either part of the majority international community or we're not.

[tielord]

It's very obvious when you watch the Goalkeeping 😂

[opinion]

I saw the ad and immediately saw something wrong starting with the back pass of Mbappe. I saw through it immediately, so great photoshop work, but the play intensity gave it away.

[numberpirate]

Maybe the French Women's national team could test their skills against the Boys 13 year old team that beat the US world cup women's What was the score? 11-1? 10-0?

[chani]

I think it's time to let the women play with the men ... given its just as exciting.

[khav]

You can't trick people into enjoying things they don't, they're only going to pretend if you force them, and you'll end up losing much more doing what this ad is trying to do.

[jemazondo]

The fact that they felt the need to do this is proof. If they really were that good, you wouldn’t need this tricks.

[AxiOll]

I think if they really want to target the cash cow of male viewship, they need to showcase men in the stadiums of women's football that aren't with their wife, girlfriend, sister or daughter.

Using subversive advertising to reveal bias or even illicit guilt, isn't enough to part people with their cash IMO

My first thought about going to watch a women's football match is that from looking at match footage it's more of a women/family oriented event.

Because of this, my prejudgement is that men going on their own (or with other men) to watch young women play sports will be seen as a bit creepy or weird.

Maybe my thoughts are completely unfounded, I haven't been to a football match in years, and never to a womens match. However that doesn't stop my first impression from existing though, so if it's not true then they should highlight it.

[WetandMild]

I wonder how many thousands of hours of game highlights footage they had to search in order to find these exceptional moments

[IoannisGats]

Let’s think critically here: why are the cuts so abbreviated? Is it to capture actual speed and power or put a layer on? Why the added gloss of the electrifying announcers? How much do the women in “disguise” actually parallel the men’s game and how much has been tailored and manipulated to sell us in the idea in the name of woke identity politics? Since the makers of this ad are presumably “justice” advocates (not propagandists), why not post a clip of the unvarnished truth: a split-screen of top men next to top women stars in extended clips performing similar sequences to see how much they really match up.

[fredo]

So quick cut editing was used to make women's football look exciting.