Video Ad Optimization

Whether people like them or not, ads in their videos are not going away anytime soon. In fact, as viewership continues to transition from traditional broadcast to streaming, so too do the ads as content owners seek to keep the ad revenue flowing. But many video distributors don’t see the ad as part of the whole streaming experience. But viewers do! When ads don’t show (and the user sees a black screen instead) or they are of a poorer visual quality than the video itself, users are left wondering if something is wrong with the service. And that’s bad for business. In this webinar, we’ll explore some of the best practices for ensuring high-quality ad delivery in streaming video and how to optimize video ad delivery and insertion.

Panelists for this exciting webinar included:
-Dave Romrell (Commscope)
-Amit Shetty (IAB Tech Lab)
-Chris Hock (Adobe and Streaming Video Alliance Advertising Working Group Co-Chair)
-Sean Wilkinson (Conviva)

This webinar was moderated by Jason Thibeault, Executive Director of the Streaming Video Alliance. You can follow Jason on Twitter @_jasonthibeault.