How to Set Up LinkedIn Conversions API [Step-by-Step Guide]

Learn how to set up the LinkedIn Conversion API tag for server Google Tag Manager in our video. Improve your LinkedIn ad tracking and optimize your marketing campaigns with Stape!

=== CONTENT ===

00:00 - Intro
02:25 - Set up LinkedIn tag in web GTM
04:48 - Set up Unique event ID
06:17 - Add Unique event ID to GA4 tag
07:13 - Set up LinkedIn tag in server GTM
10:45 - Configure Event ID
12:03 - Test the setup

=== LINKS ===

#gtm #stape #googleads #google analytics #ga4 #googletagmanager #tracking #linkedin

[Monir-Tracking-Expert]

thanks for the video. Really informative

[Kate-kwtq]

I’m getting stuck at 6:32. I don’t have a Google Tag or a GA4 Tag to add the Unique event ID to. Do you have a video on how to build those?

[leffiafan]

Hi, thank you for your guide.

LinkedIn updated CAPI and there is no button "Generate Token" anymore. (Timecode 08:10) How should I generate the token for sgtm?

[dommergaard]

Thanks for a steady flow of videos this month. Can you do one for ActiveCampaign and Klaviyo too? (:

[digitalravi]

Great video, as you have created web and server side events on linkedin with different purchase name so does they will get deduplicated using event Id or purchase will be count in both event on LinkedIn?

[happymakingresults]

Hi, thanks for your guide.

Do i need to have a 2 Purchase event I LinkedIn, one with the conversion and one with the Server conversion? or can I just have one tag in the server GTM that fires with trigger: Client = GA4?

[dobromirtodorov]

Thanks for the tutorial. Since the pageview event for LinkedIn in SSGTM doesn't have event id parameter, how does the duplication works?

[EmirElezovic-fidg]

Might have missed this but is it possible to add the (dynamic) purchase value to the linkedin conversion? I didn't see it show up in your GTM previewmode and LinkedIn Conversion tracking overview.

[JimmyTheCloudDev]

While following this guide, my tags are firing but failing.
Context: Instead of doing a purchase event, we're firing when an email sign up trigger fires.

In our debugger console, we're getting, "You must set 1 out of the 4 acceptable IDs... to resolve this issue"

I didn't notice of one of those ID's being set in this video. What am I missing?

[thibaultwalter]

Thanks you for this helpful tutorial ! I've been following all the tutorial step by step, the tags are fired correctly both in web and server container. My conversions are in statut "Active" inside LinkedIn Ads Manager. However the deduplication isn't working, I have 2 differents unique event id between the tags on web and server container (the 2 last number changed).

Example : I have a tag call "Demo submit". When I'm testing my setup, both tags are firing in web and server container but the unique event id are different which create duplication.

Any thoughts on this ?
Thanks in advance

[wder]

I do not get why I need to set up an event ID for deduplication when I need to setup 2 separate conversions in linkedin anyways? Serverside Tagging for Google Ads works the same but without event id. I create one browser conversion and one server conversion which are getting counted simultaneous but separate from each other.

[jeromechevreau]

Do you need to implement 2 purchase? one via the insight tag conversion and the other via CAPI? Why is that necessary?