The Power of Generative AI in Driving Ecommerce Success

Generative AI has garnered a lot of buzz (and debate) in the retail industry. Although the technology is still relatively new to many brands, some have tested the tech and realized clear benefits, especially within marketing and ecommerce. 

In this episode of Retail Remix, host Alicia Esposito chats with Sarah Coles, who drives go-to-market strategy for Persado. Persado is a "motivational AI platform" that uses generative AI to create personalized campaigns and experiences that motivate consumers to engage and act. During their conversation, Alicia and Sarah explore this exciting new world of ecommerce and how generative AI can help improve marketing efficiencies, reduce cart abandonment and drive ROI. Listen to learn:Why brands need to ensure the generative AI output reflects their brand voice and goals to be most effective;How marketers still need to analyze the output and use it as a starting point, not a replacement for human creativity; andThe opportunities for brands to experiment with different generative AI use cases and applications to find what works best for driving business impact.RELATED LINKSConnect with Sarah here!Learn more about Persado.Dig into Dynamic Motivation for Real-Time Personalization.Download the ultimate CMO guide to generative AI. Read the generative AI series on Retail TouchPoints. Get more expert perspectives from the Persado team. 

Retail Remix
Episode 170
July 31, 2023