THE M4. (G82, 2020)

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Break the norM. The all-new BMW M4 Competition Coupé.
BMW M4 Competition: Fuel consumption in l/100 km (combined): 10.2. CO2 emissions in g/km (combined): 234.
The values of fuel consumptions, CO2 emissions and energy consumptions shown were determined according to the European Regulation (EC) 715/2007 in the version applicable at the time of type approval.
The figures refer to a vehicle with basic configuration in Germany and the range shown considers optional equipment and the different size of wheels and tires available on the selected model. The values of the vehicles are already based on the new WLTP regulation and are translated back into NEDC-equivalent values in order to ensure the comparison between the vehicles. [With respect to these vehicles, for vehicle related taxes or other duties based (at least inter alia) on CO2-emissions the CO2 values may differ to the values stated here.] The CO2 efficiency specifications are determined according to Directive 1999/94/EC and the European Regulation in its current version applicable. The values shown are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle for the classification.
All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way they consitute a binding offer by BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.
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Is this a BMW M commercial or the launch of a new perfume?

jomquint
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No monster can have a pretty face
Great beast is the M4 🔥

bluescar
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The rear is gorgeous...but why did you ruined the style with those hideous front grills? Why? WHY ???

eduardovillalon
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Can't wait to see these cars. The design can't come to live on a 2D screen.

Max.
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like honestly wtf is this ad, I was trying so hard to like

TM-yesu
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someone in the marketing department should be fired for this...

jorgeh
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Looks like I’m keeping my E92 and E60 for another generation.

CT--ogiv
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The video is simply gorgeous and very symbolic. Especially loved the moment when she hits tarmac with cup. "these cups is nothing but a toy… I am winning them with one hand and closed eyes" !!!

I think BMW should post a transcript / description under the video as people, unfortunately lost their ability to think nowadays.

alexnekrasov
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imo it's not only the grill itself that is ugly... it's also that the registration plate is covering the grill! like what were they thinking???

Whoismak
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BMW M: *ok drivers just open ur mouth and like ur on the fastest roller coaster ever*
me: *wat r u doing*

punjabob
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If your reading this BMW, I beg you, beg you to do something about that grill, the f80 was one of my favourite cars, this just, well disappoints me...😭😭😭

applebanana
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What has happened to the styling team of recent...

chrisj
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Saw the car in the BMW World in real life and absolutely love it. It's edgy, definitely not boring like most of the rounded off Mercedes these days. Same for the ad. Something streamlined will never be outstanding. It'll grow on most critics.

ThePixelPasta
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Finally the M cars are standing out from the cars on which they are based. Super aggressive design and a great colour that reminds me of BMW 2002's from the early 1970s. Much respect for taking a risk and running with it. It's a frigging outrageous design (just look at all the comments to this effect) and that's what I love!

mattpowe
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Hi @BMW M ,
This is the best perfomance sports car you can buy in relation to price, features, perfomance, road feel, and in my opinion design I just love the look, god what I’d do to own this or the m3 but unfortunately I’ll never be able to I’ll always be the one who sees other people enjoy this on the street not me, I’m very emotionally attached to this brand I wish I could experience the driving pleasure, but instead I drive a VW.
This car is better than a friend, better than a girlfriend it never lets you down and it always there for you.
What a sad life it’ll always be just a dream because I live in Italy where even if you study like I did the best salary you can get (even if you studied hard at university like I did) is 1, 5k to 2k euros without counting all the expenses, sad life I’ll never know what it means to have this and enjoy this kind of stuff I don’t even know where I wanted to get with this just know I love you BMW M have a good day

Uilliam
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Much Better than most of the movie trailer😂😂😂

Funhaver
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The first time I saw that grill I thought it was a joke, but now that it's something official I'm starting to accept it

japc
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Grill so ugly, even BMW knew to cover it up. What were they thinking? They should do a reboot of the e46, M series are supposed to be clean!

joe.
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Everything looks great, with the exception of the oversized grilles. But other than that, I can appreciate the bold and aggressive look. The specs are impressive also.

chilepalmer
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i want to defend the design with all my might but i can't. i gave up.

Thunderbolt