How to use GrowthBook for A/B testing

This video gives a detailed guide on how to use GrowthBook for A/B test analysis. Learn how GrowthBook uses your data to pull experiment results, how to create metrics, how to add and interpret A/B tests results, and how to share results.

GrowthBook is an open source platform for feature flagging and A/B tests.

00:00 Introduction
00:11 GrowthBook differences
00:53 Adding data sources
02:22 Adding metrics
04:04 Adding experiments
05:59 A/B test analysis
08:23 Ad-hoc reports
09:34 Data transparency
10:20 Dimensional analysis
11:19 SRM and data sanity checks
12:16 Stopping tests
13:05 Experiment management
13:52 Sharing results
15:30 Additional help

[telliks]

Excited to try out your product! It looks well polished with tons of useful features. The experiment review presentations are a nice touch. Great for nurturing a data-driven decision culture.

[panzerdp]

Thank you. I am considering GrowthBook to perform A/B testing. Liking it so far.

[erciliovieira]

Interesting, I'm thinking of testing the tool here at the company... QUESTION: would it be possible to visualize the test data segmenting within the GA? As with Google Optimize, as it is able to fire an event with an experiment ID to target in Google Analytics.