What is a Mission Statement? How to come up with one?

Some even believe that the mission statement is the most important part of the business. Let's look at some examples and figure out how to come up with the best one possible!

What is a Mission Statement? How to come up with one?
We will answer all of these questions in the video. This is part of an ongoing series on Marketing, right now we are concentrating on marketing and business strategy. So jump right in, or check out the playlist for even more handy videos.

The formal definition of a mission statement is: a statement of the organization’s purpose – what it wants to accomplish in the larger environment.

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Principles of Marketing or Marketing 101 Full Course
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[lamjessie]

Hi, love the way u explain about Principles of Marketing. As you said at the end of episode 11, u will be posting more about Marketing Environment, when are we expecting this? Again, thanks for posting and knowledge sharing. Learnt a lot.