“The Balcony” | Kendrick Lamar and Ray Dalio for Cash App

Invest in yourself #thatsmoney

Written and Directed by: Dave Free
Produced by: pgLang / project3
Executive Producers: Kendrick Lamar, Dave Free
Producers: Stine Chrome Moisen, Kathleen Heffernan, Jamie Rabineau
Associate Producer: Jack Begert
Director of Photography: Adam Newport-Berra
First Assistant Director: Jamar Hawkins
Production Designer: Kelly McGehee
Wardrobe: Dianne Garcia
Editor: Neal Farmer
Color: Michael Rossiter

[IAmKhones]

Kendrick lamar my favorite financial advisor and hood translator

[zt]

This is so simple yet so brilliantly done. They got Ray Dalio for the breakdown…

[johnford]

This is one of the best commercials I’ve ever seen… I feel obligated to explain why.

1. One shot which makes it’s less distracting.
2. The negative space allows you to focus on the performances.
3. 3 characters 3 perspectives.

[ImZCaptain]

Ray Dalio x Kendrick Lamar
Best cultural collab I could of ever thought when it comes to financial education.
We need more of this.

[havectrl]

Kendrick so real that when he does promo, he still able to flip it to benefit his community without selling out.

listen to Kendrick, he's real bro

[Deadleigh]

Him translating for the white guy got me dead

So, in short, you gots to diversify ya bonds, ninja.

[Tyluhthamenace]

The crowd loved this at the concert lmao. Kendrick dropping knowledge tho in this one.

[shamanic_nostalgia]

Kendrick could probably do a show like this and change the world. dude seriously just promotes and encourages wisdom. how refreshing

[liamclarkin]

I remember seeing this at the concert and being so confused

[Ossu]

Kendrick really be bringing out the best of the best to try to uplift his community through his work. First the greatest spiritual healer of all time Eckhart Tolle and now Ray Dalio, one of the most knowledgeable investor and economist of our times. Shits brilliant 👏🏼

[betterliving]

"Seven seven seven seven.. Back to back to back to back" 😂 them Cali accents have me rolling

[ahau]

My favorite visual here is the fact that when Kendrick and Ray is explaing stuff to the younger guy, the younger guys' shadow is revealed. (To me) representing him leaving his past/vices/dark side behind him. Pretty cool

[dyslexicstoner.]

Everyone who already knew about ray dalio before this: "didn't know lil bro was chill like that" 😭

[justgok]

This came out 2yrs ago. But I Literally just saw this ad today in real time 3:24pm on 10/10/2024. Interesting

[TheStudio]

So nobody speaking on how far Xavier came. Keep up the hard work bruh

[pandamonia]

Idk if it’s just me, but even when Kendrick is talking he sounds like he’s rhyming

[tst]

Kendrick over here sitting like L from death note

[SoloMartes]

Kendrick is a financial advisor, but he is not your savior. 🤣

[dsohsevin]

it's funny af how the crowd in Detroit last night went crazy over seeing kendrick here, not even on stage but on a literal ad lmfao