Is Media Killing the Concept of Brand?

As digital disruption and political shocks continue to rock the global economy, keeping an eye on the long-term health of a business has rarely been more challenging. The need to meet short-term shareholder expectations or respond to the latest innovation often militate against a more farsighted approach to sustainable growth.


The marketing and advertising industry finds itself at the centre of this dilemma, as client pressures, disruptive innovation and new sources of competition lead to a preoccupation with near-term demands. How can marketers balance the need to deliver short-term results, juggling less spend and a larger portfolio, with the need to drive long-term brand health and business growth?​


This panel discussion is moderated by Sanjay Nazerali, Global CSO and is joined by:


Lenze Boonstra, Global Head of Brand, Philips
Megan Stooke, CMO, Maven
Ben Jankowski, SVP, Global Media, Mastercard
Felix Bullinger, Global Client Lead