kuleshov effect

In Lev Vladimirovich Kuleshov

…who taught that structuring a film by montage(the cutting and editing of film and the juxtaposing of the images)
was the most important aspect of filmmaking.

In history of film:

The Soviet Union
…known today as the “Kuleshov effect,” that the shot in film always has two values:

the one it carries in itself as a photographic image of reality and

the one it acquires when placed into juxtaposition with another shot.

He reasoned further that the second value is more important…