White Hat Vs Black Hat Seo - What’s The Difference?

If you’re new to the world of SEO, you might be wondering what the difference is between white hat and black hat SEO practices. In a nutshell, white hat SEO refers to techniques that are used to improve search engine rankings in a way that is consistent with the terms and conditions set forth by search engines.

Chapters
00:05 The Difference Between White-Hat and Black-Hat SEO
00:50 Common Black-Hat SEO Techniques to Avoid

Black hat SEO, on the other hand, uses techniques that are intended to game the system and improve rankings in an unethical or unnatural way.
If you’re just getting started with SEO, it’s important to focus on white hat techniques. Not only will this help you avoid any penalties from search engines, but it will also set you up for long-term success.

Here are some common black hat SEO techniques to avoid:

1. Keyword stuffing: This refers to the practice of cramming as many keywords into your content as possible in an attempt to artificially improve your rankings. Not only does this irritate readers, but it can also get you penalized by search engines.

2. Hidden text or links: This is a technique that is used to hide text or links on a page in an attempt to manipulate the search engine rankings. This is considered a black hat technique because it’s intended to deceive search engines and users.

3. Cloaking: This is a technique that shows one version of a page to users and another version to search engines. The version that’s shown to search engines is often stuffed with keywords and designed to artificially improve rankings.

These are only a few of the many black hat SEO techniques that exist. If you’re not sure whether a technique is considered a black hat or not, it’s always best to err on the side of caution and avoid it.

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