7 Google Ads Mistakes Costing You Money In 2023

This list of 7 mistakes is among the most common I see store owners make with Google Ads at the moment.
The eCom Project is a show for E-Commerce entrepreneurs on how to launch, improve and scale their businesses. My experience with E-Commerce comes from running my own 6-figure brand and working with dozens of 5-, 6- and 7-figure clients in the past.

[juanmedina]

These common mistakes are so specific even I'm even surprised how business owners don't know how runt their Google ads correctly.

[juanmedina]

Love your mindset on last click attribution, like you said, "it will give you half of the truth". Which is definitely accurate.

[marco-cartlift]

Have you made any of these mistakes before? Let me know in the comments!

[ana-mariaparaschiv]

Great video! Thanks, Marco! One question: how do you proceed when new Ads are needed in Search Campaign, for example new offer is on, so you need to have new headlines, etc. Do you modify the existing RSA or create new, pause old, reactivate old when offer is going off? Many thanks!