Aditya Birla Fashion & Retail Business Case Study

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The British might be gone and consumers still harbour anger for them, but we still unconsciously look at anyone foreign as premium. Having a foreign name gives a global identity to these brands – It just creates an impression that their products are not exclusively meant for India and it seems more exotic than anything

The biggest company that does this is Aditya Birla group. Adtiya Birla acquired a subsidiary called Madhura Fashion in 1999. DATA Madhura Fashion did 1559 Crores in revenue in 2021 and it has a few companies in it that you know well.

[Abhishek-shls]

Well Peter England, Van Heusen and Allen Solly do provide quality goods and now that i know these are Indian brands it makes the experience even better

[gauravgandi]

This is not an 'Indian' problem, its a global thing. All fashion brands try to market themselves as Italian, French or British as these were always considered the fashion capitals of the world. Even in US, Canada, Korea you wud see an affinity to French or Italian clothes and Swiss Watches. So many US based watch startups have italian/french names

[erabhikdasgupta]

The brands are not just names but also difference in quality.

Peter England are mostly daily office wear with cotton fabrics of 120 gsm. They are 100% cotton too but observe on the GSM which means they come cheap, can be stained and after sometimes can be discarded. They also sell other shirts which don't crease and all for office wears because they are mixed with synthetic fabric cheap to manufacture same case with suits. Most Peter England suits are also synthetic in nature.

Allen Solly is meant for a premium (not luxury) brand.

Van Huesen as said by the narrator being owned by Aditya Birla is incorrect. Van Huesen is owned by Authentic Brands, the same brand that markets Arrow, Brooks Brothers, Forever 21, Nautical etc. Aditya Birla just bought the rights to sell and market Van Huesen in India and didn't actually own it. Now they can't market either as parent company will be running the business now onwards.

It's the same as how Timex, Kenneth Kole etc are run by Titan in India but not actually own it. Calvin Klien is owned by PVH, but it's watches were earlier made by Swatch Group and now Movado( MVMT in reality)

[sachinsahu]

As a copywriter myself, I can imagine how much research is needed to compile the data shared in this video. Great work man. You are killing it.

[kanishkagupta]

Bro. Literally I have no words to explain how I am feeling right now. You're killing it and keep going ☺️

[udaykumaru]

You excellently presented what I have always felt about these “foreign” brands. One must wonder why there aren’t Indian brands named Patel’s Jeans or Reddy Polos !!

[shreyasarekar]

As a marketing student I can say that your case studies are like blessing to us

[naadanparinda]

I recently ventured into Organic Farming business, currently supplying it to local supermarkets. But probably by next year I'm planning to start my own brand, and I'VE CONSCIOUSLY SHORTLISTED 2-3 EUROPEAN NAMES for my brand. Hope it will work 🤞

Even the foreigners know the weaknesses of 'Brown People', that's why so many foreigners start their Vlogs from any India City or any reaction videos (bullshit ones) on any India-related topic, though this miraculously increases their subscriber count on their channels. 😂😂

Anyway, I’ve one thing to add:
Even top brands like Zara, H&M, Mango, etc. buy raw cotton from India, stitch it in either Bangladesh or Xinjiang (China) & put their European labels and sell it back to the upper middle + rich class in India. The same company which stitches Zara etc. is also manufacturing Wrogn & Ajio's cloths, but since it's Ajio, brown people aren't into it. LMAO!

Thanks for making this video, help us Indians get over this inferiority mindset which has set-in probably due to various Netflix shows + Kara Johar made Bollywood movies.

[jamesstramer]

I have a friend who knew someone in the Arvind Mills factory outlet and would get both of us shirts, chinos and trousers at 1/4th the MRP provided we bought multiple pairs.

He told us that even by selling it at that heavily discounted price, they would easily break even or even make small profits. The margin on these items seems sky high.

[thesohamsblog]

A very eye opening video to those who do unnecessary show off by showing the brands without actually knowing about the brand. Everyone should watch it. Worth a share. 👍

[subhratuhin]

Today, In my Commerce Tuition, I mentioned this channel to my sir then around 50students watched your case studies after our academic stuffs! You're the one whom I never get bored to share the line:"aree bhai tuneh Aevy Tv ka case study waala video dekha hain?check na"

[AJ-nprn]

It's not just Indians, even West wants exotic imported fashion Italy, Milan, Indian textiles like Kashmere. It's nothing negative on consumers side.

[yesulga]

I am a textile designer and remember studying about this in my first year of college. This model is even followed by the so called luxurious brands all over the world. even the biggest names do this and there have been many case studies where consumer just goes for brand not knowing actually how to see quality.

After seeing those case studies i came to understand that i shouldnt underpay myself just bcz someone else doesnt understand the quality

[SkunkMonk]

The rise of the Indian YouTube star has begun. So glad to see such educational content coming from India. I'm now a proud subscriber. Keep the fire burning brother. I will watch every video from your channel. 🔥

[namesake]

When I was young, like in school, I wanted to buy jeans from Levi's, similarly shirts and t-shirts from different brands. Later I realised that the people who were advertising the brands don't wear the clothes from same brands. I made my own research, I was young, it took effort, then I found big celebrities don't use branded products, they used customised products that fit them best. So when I started working, I started using tailor made clothes in formal, they fit me best. Even I found a shoe maker who makes good formal shoes too. For informal dresses, I depend on readymade products though.

[dhillandhillan]

Well finally someone made a detailed video on this topic.I wish I had discovered this channel a long time ago.
Good work bhai and thanks for the information.

[bhupendramorde]

Just feels so great to see you people spreading awareness about all this there are many people out there who still don't know that all these brands come under the Aditya Birla Group, great work by the research team 👍💯

[Saifullah_Shk]

Well you are trying to change the mindset of Indian's on foreign products in foreign language wowwww! That's awesome bro

[lynch]

07:10 I like how he said "for the lowest segment you can get Salman" lol

[tanmaymali]

after think school another one of my favorite yt channel for bussiness and marketing...great job guys....span of 6 month you gain good subscriber...keep going