Consumers Have a Love Affair With Escapism | Mental Health & CPG Industry Trends

That feeling of being in that hamster wheel of competition isn’t going away anytime soon in America. If anything, it’s amplified over the last few years. These consumers that have prioritized their mental health for years are seeing results, but faced with the current economic outlook and possibility of more stress…do they look to escape it? I don’t want that to seem dark…like turning to vices, addiction, and even worse. What I mean is seeking out self-soothing functional food and beverage solutions. This is the year we see more of society embracing escapism as a legitimate form of mental health management. There are many ways to achieve this, through the benign like nostalgic flavors, middle of the road like mood-enhancing ingredients such as nootropics and adaptogens, to even the more interesting psychoactive plants and compounds.

#escapism #mentalhealth #trends

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About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!