Exposing YouTube’s BIGGEST lie: Click Through Rate

What is a good Click Through Rate on YouTube? Everybody says HIGHER, I say LOWER!!
There is a BIG problem Click Through Rate that nobody tells you (or knows).

In this video: CTR EXPLAINED!!
Most YouTubers think that CTR is the best way to compare videos attractiveness for the viewer.
After all a 5% CTR is better than a 4% CTR, because more people click on your video, right?
BUT THAT IS NOT THE CASE!!

I’d rather have a lower click-through rate than a higher click through rate (4% CTR over a 5%).
The number in percentages doesn’t say anything useful, because this number extremely relative.
Comparing Click Through Rates is like comparing apples with oranges.

Here’s why:
1. CTR fluctuates all the time / higher is not always better
2. Viewers might just not be interested in a topic.
3. Impression is not always an impression
4. CTR is highly dependent on the audience
5. CTR is also relative to the your competition
6. CTR % change over time on a video
7. CTR depends highly on traffic sources

I’m not understating the importance of Click Through Rates for the YouTube algorithm, because it is one of the key metrics that the YouTube algorithm uses to promote your video over another.

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⏰ TABLE OF CONTENTS ⏰
• 0:00 Why CTR doesn't say anything
• 0:34 How CTR works in the algorithm
• 2:20 Why CTR goes down
• 4:12 CTR formula doesn’t add up
• 4:38 Traffic sources and CTR
• 6:13 Video types and CTR
• 6:28 Does CTR tell if a thumbnail is good?
• 7:03 What is a good Click Through Rate on YouTube
• 7:41 The lifecycle of CTR is weird
• 8:44 What DOES CTR say?

💡 TOPICS IN THIS VIDEO 💡
• YouTube CTR
• Click Through Rate
• youtube click through rate
• click through rate analytics
• high click through rate
• youtube impressions click through rate

🔴 *** ABOUT ME *** 🔴
My name is Dexxter Clark from The Netherlands.
I've been on YouTube since 2010 but got serious in 2017 with my YouTube channel about DJing in 2017.
My background is in software engineering, theatre and a local television station.
Over the years I've experimented with multiple YouTube channels, so now I can advice starters.

🔎 HASHTAGS
#youtubeclickthroughrate

[TJvsHumanity]

Wow, this really changed my perspective on CTR. Thanks for the great video.

[Clix]

My video with one of the lowest CTRs I have gotten this month has gotten the most views. It annoys the living daylights out of me. Since I use CTR to be able to tell if the video is getting a good number of clicks to impressions and see where I should try to improve my thumbnails/thumbnails. If a thumbnail gets below a 2-5% (in 6hours) I will change the title or thumbnail.

[noobkillr]

Something else to add, the more a video grows in views, the more impressions. So on Day 2 of a video's release there will be more impressions than Day 1 (hypothetically), the CTR won't stay the same, since there are even more impressions than the previous dates. This in conclusion means that the CTR might go down as a result, but the views will still kick in. For example, say you have 100 impressions, and a 10% click through rate on DAY 1. On DAY 2, the impressions grow to 300 (a 200 IMPRESSION INCREASE). If you still have a 10% click through rate, your video grew by 30 more views. I believe that that is simply near impossible, since the more impressions there are on a video, the less CTR there will be. (Sorry if this was confusing, I have 0 clue how to type this in words)

[FrancescaSVision]

I feel such a relief!:) as a small channel, my CTR is fluctuating way too much and I obsessed over it at the beginning. Thank you for your valuable information! Subscribed:)

[FinoClips]

Now this is an Intresting topic I always asked myself!🤔🤔
Thanks for the video! This is the type gem videos I love to watch!

[SOTFarchive]

This was a great explanation of CTR! Thanks for taking the time to break it down! 😃

[TheColonFamily.]

Hello! We just found you! Thank you so much for this video. We are a new family on YouTube and still learning the process. Right now I’m not afraid to say we have a 4.4% click through rate 😩 we thrive to get better 🙏🏻

[robozeddBehindAPlayButton]

I found this very helpful thank you Dexxter Clark for going into detail about CTR.

[TheThinkersBible]

Very informative explanation of CTR. It makes perfect sense when seen in the context of how the algorithm(s) promotes videos. The insight about the first 24 hrs is great information too. Thanks for sharing.

[tuffjuan]

All my biggest videos have 4-3% ctr but the main key is IMPRESSIONS! Would you rather have a 10% ctr with 100 impressions or 4% with 100k impressions 😭💯🤣

[Ralph-MartenLauren]

Damn your glow up is amazing! Also great video

[passionfruittravel]

Funny. I just observed a huge spike in impressions on my videos and corresponding decline in my CTR. Then, your video came along. Very well explained.

[laquemoon]

I was just looking through my analytics trying to figure this out thank you!

[AkavanaV]

This video is fantastic, can't believe it doesn't have more views. Really changed my view on the CTR

[mixedupinzoetermeer]

Wow, 77M subs!!! ;) Thanks for sharing this knowledge, this is indeed how it works. Timing and what competing channels in your niche post at the same time are also important. Good to see you back again, hope to see more videos in the coming weeks.

[Daniel-bbpy]

Great video Dexxter. I am learning a lot with you

[nsabimanagedeon]

I just started today I was searching how I can improve my channel and I realized click through rate is not matter because my video has 33% and I don't have viewers or subscribers yet

[tuffjuan]

My biggest questions is why all of sudden my videos are appearing to a smaller audience when the content is the same ? Aka only being shown to subscribers

[DigitalOrigin]

This is a great video man! quick question though, I am on youtube (using the channel that I uploaded the video with) and I see my video every single time in my recommended. Doesn't this hurt my CTR, impressions and analytics??

[MonsterHobbiesModelCarGarage]

Very good video on CTR. I have been watching the "How to grow your YouTube Channel" gurus for a long time, applying their methods to my channels. i am in no way a YT "Millionaire" like they are. I am glad you are here explaining CTR and what it does because the guru's would have me believe that I need to increase my CTR in order to win YouTube....like I could actually improve my CTR. Thank you again for explaining it to me!