9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs

If you are in the midst of designing your personal brand, you have come to the right video. In this video I share the 9 Essential Elements of a Personal Brand Design Ecosystem and offer a few examples of what good personal brand design looks like.

You can download the companion mini-ebook for this video here:
“9 Design Elements Your Brand Absolutely, Positively Needs”

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This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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Adobe Creative Suite (2017 CC)
Apple Logic Pro X
Native Instruments Komplete Audio 6: USB Audio Interface

[mrkashishkaushik]

YOU ARE JUST AMAZING TUTOR!!!! Just found your video. You are contributing hell Good knowledge in society. You know the fundamentals which play the most important role. However, other people, they are just teaching Softwares.
Since I started my Journey in this art I have not found any single person with such great content and knowledge.
Your way of explaining is amazing. You would grow dramatically I can bet. i never take the pain to comment on any video, But I can't stop me to appreciate your work. Thanks for creating this chanel.

[AkwesiHughes]

I'm a young designer from Ghana and I came across your channel today. I've been really educated and motivated through your videos. Thank you

[sicario_paintball]

1. Logo
2. Font plus secondary font
3. Color palette
4. Pattern and Texture
5. Photography and animation
6. Illustration and iconography
7. Sound
8. Layout
9. Tone of voice

Bonus: personal style

Highly recommend you listen to entire video though.

[andeendrayton]

As a designer working in the public sector, I've sadly become stuck over the last five years. Mostly because it's an environment where any random manager or higher, will dictate your design based on their personal taste (which is ALWAYS amazing) and your job is to be the 'pencil' that brings it to life. They of course get the credit for the product...but the designer is treated like someone scribbling in the corner with crayons and not doing 'real work.'

I've subscribed to your site and newsletter just now, because in the space of watching two videos I felt excited again!
You validated the fact that I do have a clue what I'm doing, even if my 'clients' (aka. bosses) don't want to listen. :-/ And that design isn't some random "fun" thing or about making things look "pretty"--it's a skill that takes years to master and we never stop learning, because design trends will always change.

[bankoleesan]

This is THE SINGLE MOST IMPORTANT GRAPHIC DESIGN VIDEO ON THE INTERNET. PERIOD. Thank you for such golden content. Honestly wishing More growth and success to your channel.

[uniqdzign]

Hi Philip, I'm a retired graphic designer, and it was a long time ago that the industry could have done with such clear and defined instructions that you give in your videos. Subscribed today, just so interesting to hear an expert talk on my favourite subject. Thank you!

[JohnKostohryz]

More than I wanted, but this video gets A+ all the way across the board!

[CTOLARSSON]

Incredibly useful. Will take this to heart! Thank you

[pranaytony]

As a Musician you said about Intel, No body taught us about 'Sound' in Branding!

I love Intel sound as well as Sony pictures, which their sound goes from lower to higher pitch blending illusion style!

This one video is the case study book for the Branding! Thankyou so much Sir for educating us on all these topics! As always you're Truly Inspirational person!

[maxdondada]

This is good stuff. One has to dredge through so much nonsense in order to find a true thought-leader. Well done. Very informative and helpful.

[alfiansetya]

9 minutes long video that worth a year in school, thanks !

[jessielibyan]

Oh my god I feel so lucky to stumble upon ur channel .

[logandamon]

You will have 120k+ before 2018 is up. Your content is 🔥, it's inevitable.

Looking forward to seeing your channel grow, and I wish you much success on this platform.

[BonoboD]

I am passing along the link to this very helpful video to an associate who was just discussing the importance of branding an activist group he works for. Thanks for this very excellent video.

[cherylbrown]

GREAT early morning business development for me! Thanks for the great content as I prepare my company brand datadumping.

[shabstafford]

How can someone dislike this video?! seriously!
Thanks for sharing all these useful informations! Watched it 4 times! lol
I am not a designer and making my own business guideline which I was about to hire someone to do it for me! Already looks so professional! AMAZING!

[htetmyattun]

I love how your videos are practical and applicable.

[SevenAnomone]

Thank you for sharing this content with us. I had been fumbling with my brand image. I've failed in the past in this area because I'm a small solopreneur and thought branding was for the likes of the big boys. How wrong I was. Lessons learnt - BRAND YOUR STUFF! I now fully understand the power of branding and how it drives your marketing,  social media, Branding and Marketing is a pain point for me (actually most creative is) but your instruction and download provides the uninitiated with a clear roadmap of what needs doing to create an MVB and move forward from there. I also watched another video on your channel about 5 startup mistakes, one of which you point out it that striving for a finished and perfect brand is to be avoided and so I take note! As entrepreneurs, we always avoid what we hate doing, but your guidance here makes the uncomfortable much more comfortable. Many thanks, and so pleased to have found your YouTube channel. Have a great day!

[sandrakaram]

How could you be such a creativity sparker? Used to believe that gazing at the sea sparks creativity now I realised it is watching ur vids that does that 😄 thank you

[Dizasteroner]

Is the first time that i see someone talking about the study of texture to a brand, normally is used to give some depth and life to website or something. That makes really great sense. Remembering as well that colors can give some illusion of "dimension" to the logo. Its that type of little details that i really love to see and know, great content Philip, love your channel.
Cheers from Portugal. =D