Scaling from $1MM to $500MM ARR: 5 Strategies to Drive Your Next Wave of Growth with Intercom

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Intercom COO Karen Peacock has led businesses of all sizes through massive growth. She shares her top 5 lessons learned in building and scaling SaaS businesses from $1M to $500MM in ARR including expanding to serve upmarket customers, moving from product to platform, and hiring well to drive breakthrough customer experiences and business growth.

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  1. SaaStr
  2. scaling to 500 million
  3. Intercom
  4. Karen Peacock
  5. fastest growing SaaS business
  6. going upmarket
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1. Expand your market - upmarket -> serving from SMB's and Mid Market to Enterprise - by one step at a time.
"Taking a huge jump for one big enterprise company is not scalable"
2. Build next Big product -> focus on learning from customer on what they do than what they say
3. Product market fit again -> product market fit is not one time process keep doing it again.
"Fall in love with the problem not the solution"
4. Launch a platform - integrate 3rd part app - measure success by active users using the platform
"intercom has more than 65% of active user using 3rd party apps"
5. Build the team - more and more roles..

prmsnth